Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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A few weeks ago I was participating on an on-line... Read More
It used to be that all you had to do... Read More
Business people often spend time and money trying to find... Read More
Where is there a business, non-profit or association manager who... Read More
Before you even think about writing a press release, there... Read More
You thought of it, you researched it, you wrote it.... Read More
What are you trying to do with your business, non-profit... Read More
Do small-business owners always have to rely on large PR... Read More
Be a ResourceThe media people that are likely to want... Read More
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A Press Release is a captive story that can be... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Does it really make sense to bet your PR budget... Read More
As a business, non-profit or association manager, you'll know it's... Read More
Sometimes there seems to be no client news worthy of... Read More
With a dismal failure rate of more than 75 percent... Read More
Non-news professionals often have a hard time understanding why their... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
If you get the hang of speaking to the press... Read More
Southern grandmothers have often said, "there are only three... Read More
I recently worked with a group dealing with an unusual... Read More
What's more crucial to the success of a business, non-profit... Read More
So, you've had your book published or you've gone the... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
This is the ending to my previous article, How to... Read More
You do if you're a business, non-profit or association manager... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
If you're an online business using public relations (PR) to... Read More
What's a press release? This is generally a one page... Read More
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There are a lot of things that make a business... Read More
Have you ever heard of the saying, "One person's trash... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
As an entry level position to PR, I found myself... Read More
Since the major part of a small business typically comes... Read More
You bet! And in three ways vital to you as... Read More
You can if, as a business, non-profit or association manager,... Read More
I often begin my media training sessions by asking members... Read More
And show it for what it is - a humdinger... Read More
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Everyone knows the value of free publicity. And given the... Read More
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A reporter's job is to get the most accurate and... Read More
Not a single reporter showed up at our news event.... Read More
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You won't accomplish much if you call the gas company... Read More
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