Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Commit this to memory, please: To get in the media,... Read More
Where is there a business, non-profit or association manager who... Read More
Publicity will take your financial planning practice, your business, and... Read More
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The media's role is to package and spread news, current... Read More
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You are if you stand by while your public relations... Read More
Demand that it pull its own weight in your boat... Read More
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How to write a press release is a major challenge... Read More
The notion that a business, non-profit or association manager can... Read More
Public relations and news releases are synonymous in the minds... Read More
Publicity will take your financial planning practice, your business, and... Read More
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SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
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Another way to really become known in your area is... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
Southern grandmothers have often said, "there are only three... Read More
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There's still time to review your public relations program like... Read More
The short answer is, it works best when its fundamental... Read More
You are getting a good deal when you accept the... Read More
Media relations, simply put, is the business of building and... Read More
1. Appearing in other types of media is the best... Read More
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When I search Google News for "surveys," I get nearly... Read More
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