Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
How do you make a good relationship with a newspaper... Read More
Even after a nice piece in a national publication, or... Read More
What do your customers say about your company?Would you let... Read More
In fact, here are three really foolish goofs made by... Read More
You won't be if you accept a very simple premise.... Read More
How you answer questions depends on many factors. Example what... Read More
For many of us, the word quality is closely related... Read More
Once upon a time, there was a young, stressed out... Read More
When most people think about marketing, they think advertising. While... Read More
You won't accomplish much if you call the gas company... Read More
For financial planners, getting publicity, in the end, isn't about... Read More
I've worked in media and public relations for 20 years,... Read More
It's safe to say that we live in interesting times.... Read More
You are if you stand by while your public relations... Read More
It's not unusual for clients of service providers to insist... Read More
As someone with expertise in media relations, I've been asked... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Have you ever noticed that when someone is interviewed on... Read More
You're a business, non-profit or association manager who needs to... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
The message is determined by analyzing the brand being marketed,... Read More
When outside audiences important to your operation do not understand... Read More
Have you ever noticed how the same people's names always... Read More
A Press Release is a captive story that can be... Read More
In a media interview, always stick to your main points... Read More
Especially good advice for business, non-profit and association managers whose... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
When your public relations results pretty much depend on whether... Read More
We rely on all kinds of tools and advice to... Read More
More than half of America skips the Super Bowl, the... Read More
How cool is this? You're a business, non-profit or association... Read More
It's safe to say that we live in interesting times.... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
I don't know about you but I get really frustrated... Read More
At the core of any successful public relations campaign is... Read More
Have you ever noticed that in communities without big universities,... Read More
You won't be if you accept a very simple premise.... Read More
Does it really make sense to bet your PR budget... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
You won't accomplish much if you call the gas company... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
Don't assume that a reporter understands financial planning. If anything,... Read More
You are getting a good deal when you accept the... Read More
What's the real reason some managers shy away from public... Read More
Done right, it helps modify the behaviors of your most... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
If a reporter approached you about an interview, would you... Read More
Although media relations is not all there is to PR,... Read More
Financial planners, the first thing to know about reporters is... Read More
You can if, as a business, non-profit or association manager,... Read More
Public Relations |