Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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You have been if you're a business, non-profit or association... Read More
How much more fundamental can you get than this? As... Read More
As a business, non-profit or association manager, any tool that... Read More
It's a phrase I hear over and over again from... Read More
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Not a single reporter showed up at our news event.... Read More
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Let's start out with a caution for business, non-profit and... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
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You are getting a good deal when you accept the... Read More
A wise friend of mine has often said, "There is... Read More
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The Acai Berry is starting to gain world wide recognition... Read More
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There is something newsworthy happening at your organization right now.... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
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Done right, it delivers the key, target audience behaviors you... Read More
Yes, that's what public relations really is when it tracks... Read More
Do it by restructuring your business, non-profit or association public... Read More
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I believe this about public relations.People act on their own... Read More
Experience tells me that too many business, non-profit and association... Read More
You're trying to recruit a downline into your program, you've... Read More
Almost every day, I hear the same question, over and... Read More
Say, from tactics like special events, brochures and press releases... Read More
Small Business Owners should send press releases out at least... Read More
Although, as a business, non-profit or association manager, you may... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
There are many ways you can get tons of free... Read More
They can when they invest in the basics. The best... Read More
Hundreds of thousands of News Releases are sent out all... Read More
Your public relations people are busy. The buzz is all... Read More
"Advertising is what you pay for. Publicity is what you... Read More
What you are about to read is a step by... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Since the major part of a small business typically comes... Read More
As a manager, does your current business, non-profit or association... Read More
Public relations is the art, as one of my colleagues... Read More
You are in business for yourself, but how well do... Read More
A PR product or service launching is a perfect way... Read More
Public Relations |