Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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If, as is often the case, you are preoccupied with... Read More
Simply that the behaviors of their most important outside audiences... Read More
They say that image is everything and some of us... Read More
As a business, non-profit and association manager, how satisfied are... Read More
Sure, any publicity is good. But don't invest time and... Read More
Decide once and for all to do something about those... Read More
Done right, it helps modify the behaviors of your most... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
There are all kinds of smart moves professionals can make... Read More
For some, public relations works well when their news release... Read More
Everyone has something that drives them up a wall. You... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Something that results in your most important outside audiences doing... Read More
Can you honestly say that your business, non-profit or association's... Read More
If your reading this, you must be online and most... Read More
Want to get radio interviews and coverage in print publications... Read More
Public relations is popular because it is very cost-effective and... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
I say to business, non-profit and association managers, a key... Read More
It took me a while to see just HOW crucial... Read More
A few weeks ago I was participating on an on-line... Read More
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
The notion that a business, non-profit or association manager can... Read More
When special events and communications tactics rule the PR roost... Read More
It used to be that all you had to do... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
"Advertising is what you pay for. Publicity is what you... Read More
So you have spent hours and hours writing, shaping and... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
Media kits include a combination of information whether created for... Read More
If a reporter approached you about an interview, would you... Read More
Do small-business owners always have to rely on large PR... Read More
Every organization has issues that could affect its operation. The... Read More
Here are two to-the-point questions recently posed by several association... Read More
If you want to succeed, build a great team. A... Read More
Do editors of newspapers, magazines and online news sites really... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
The world has woken up to ethical issues in corporate... Read More
I've worked in media and public relations for 20 years,... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Commit this to memory, please: To get in the media,... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
Successful buisnesses know that media attention reaches consumers better than... Read More
And show it for what it is - a humdinger... Read More
Corporations are willing to pay substantial amounts of money to... Read More
Your boss just stopped by your office. He tells you... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
Here's the point: people act on their own perception of... Read More
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