Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.
This comes after being selected No. 1 overall in the NBA draft recently.
Media reports suggest "his earnings are expected to soar even higher when endorsements and sponsorship deals are factored in."
For example, the 213-cm or 7-foot tall basketballer has already picked up a Nike contract that is reportedly worth $6.7 million over the next five years and Bogut is in line for a sports drink endorsement.
But his media comments critical of famous Australian names such as Luc Longley, Andrew Gaze and Shane Heal, could damage his personal brand.
What he needs is media training to be able to handle the world's media spotlight.
Here's what he said in the media limelight on signing.
"I think I'm much more competitive and much more of a winner than a lot of those guys.
"With those guys, over their careers they didn't really show much improvement,"
Ouch! When you throw comments like that out in the public arena you can't take them back.
And, while he may be confident, the media love conflict, especially a cynical Australian media.
And he's learnt fast how undisciplined comments can come undone.
Especially at critical moments such as his signing when he's in the public eye.
He's now having to clarify his comments every time he speaks to the media as his comments at a recent media conference indicate.
"I wanna say something before I start, to everybody," Bogut said. "I'm not answering questions about the whole Luc Longley issue. I'm not commenting on it. It was taken out of context."
So, a tough lesson for the 20-year old from Melbourne with Croatian parents.
How could he have handled it better?
Here are five lessons from the Bogut Media Blunder.
1. Don't Pass Judgments On Others In Public
Keep your personal views to yourself.
2. Compliment, Don't Criticise
Always compliment others and be positive.
3. Be Humble
Confidence is good but those who are most influential link this with humility.
4. Let Your Actions Speak For Themselves
Enough said.
5. Get Good Advisors Around You
In this case, this whole stoush could have been avoided with good advice and some clear thinking and coaching prior to his media conference.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.com.
Lincoln Stretch rentals Alsip ..I address this article to businesses, associations, non-profits and public... Read More
Are you hesitating about hiring a publicist or, if you... Read More
If you do, it means:you don't value tracking the perceptions... Read More
? Don't wear all black. You'll look as though you're... Read More
I heard a speaker recently who was talking about how... Read More
If you leave a star player sitting on the bench,... Read More
Above all, you need to know that the right PR... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Ever get the feeling that your public relations program isn't... Read More
It happens to business, non-profit and association managers when their... Read More
One of the greatest ways to promote your product or... Read More
Think for a moment! If you were to do a... Read More
I mean public relations that presumes from the get-go that... Read More
So many restaurants spend money on publicity and then practically... Read More
Media placement is an art. Practicing it often requires as... Read More
If your product or service can be given as a... Read More
As the year starts to wind down, many businesses and... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Being part of a trade show gives small business a... Read More
If your key ? that's KEY ? outside audiences don't... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
And not results you can measure only in terms of... Read More
The message is determined by analyzing the brand being marketed,... Read More
1. Your press release should sound like news, not an... Read More
Western Springs shuttle limo ..Do you want to be quoted by the national press... Read More
What do your customers say about your company?Would you let... Read More
How do you make a friend of the media? A... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
At the core of any successful public relations campaign is... Read More
A musician spends years honing his craft. He writes world-class... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
Journalists are trained and often experienced at getting information out... Read More
If you own a franchise and have company vehicles, be... Read More
Media placement is an art. Practicing it often requires as... Read More
For a business, non-profit or association manager, they could be... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
Where is there a business, non-profit or association manager who... Read More
There are many ways you can get tons of free... Read More
For discerning business, non-profit and association managers, PR success is... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
What makes a good media release and how do you... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
During my career as the head of media relations for... Read More
Press reviews are a common and basic feature for surveying... Read More
Powerful is a strong word. But it fits here. As... Read More
Public relations is popular because it is very cost-effective and... Read More
If a reporter was writing a story about you and... Read More
You are in business for yourself, but how well do... Read More
Public Relations |