Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Every organization has issues that could affect its operation. The... Read More
When I talk with business people, they tend to believe... Read More
To many marketers, the press release is something of a... Read More
Many of my clients have had the misguided perception that... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
You do not have to hire a publicist or advertise... Read More
As a business, non-profit or association manager trying to get... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
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I've worked in media and public relations for 20 years,... Read More
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Sometimes a phone call isn't intimate or long enough to... Read More
The VIP databases are fun to create and can be... Read More
It used to be that all you had to do... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Being invited to appear on radio and television used to... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
There's a dirty little secret about press releases that the... Read More
Being part of a trade show gives small business a... Read More
How do you make a friend of the media? A... Read More
A musician spends years honing his craft. He writes world-class... Read More
What's a press release? This is generally a one page... Read More
As an owner of an independent record label, I often... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Because it can alter individual perception and lead to changed... Read More
Does the thought of knowing your verbs from your adjective... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Imagine that you are a radio producer. You have to... Read More
Financial planners, the first thing to know about reporters is... Read More
Once upon a time, there was a young, stressed out... Read More
Is your business looking for new and creative ways to... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
There is a process for successfully getting publicity about your... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
The media need you. Need the information and expertise you... Read More
If you own a franchise and have company vehicles, be... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
A common complaint you'll hear is that the media is... Read More
For business, non-profit and association managers, is it publicity that... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
If you manage a department, division or subsidiary for a... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Your public relations effort really should involve more than press... Read More
Done right, it delivers the key, target audience behaviors you... Read More
Have you ever gotten one of those letters from your... Read More
Corporations are willing to pay substantial amounts of money to... Read More
A few weeks ago I was participating on an on-line... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
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