Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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How do you make a good relationship with a newspaper... Read More
The call came into my office and the voice on... Read More
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Dear New York Times:I'd like to be quoted in one... Read More
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You do if you're a business, non-profit or association manager... Read More
Think for a moment! If you were to do a... Read More
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Small Business Owners should send press releases out at least... Read More
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The VIP databases are fun to create and can be... Read More
You are a senior business, non-profit or association manager. So,... Read More
Have you ever heard of the saying, "One person's trash... Read More
What's a press release? This is generally a one page... Read More
1. Your press release should sound like news, not an... Read More
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Almost every day, I hear the same question, over and... Read More
Do you have a great idea for a story, but... Read More
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Do it by restructuring your business, non-profit or association public... Read More
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You have been if you're a business, non-profit or association... Read More
Business to Business relationships come to expect a certain level... Read More
There is a process for successfully getting publicity about your... Read More
And here it is: public relations alters individual perception leading... Read More
Did you Know That Even TV Remote Control Units... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
You thought of it, you researched it, you wrote it.... Read More
Well, for starters, because good public relations can alter individual... Read More
You can have dozens of marvelous ideas to get free... Read More
You're a business, non-profit or association manager who needs to... Read More
Being part of a trade show gives small business a... Read More
When most people think about marketing, they think advertising. While... Read More
If you do, it means:you don't value tracking the perceptions... Read More
When special events and communications tactics rule the PR roost... Read More
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Before you even think about writing a press release, there... Read More
You do not have to hire a publicist or advertise... Read More
Business people often spend time and money trying to find... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
? Don't wear all black. You'll look as though you're... Read More
Small businesses have always known the importance of word of... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
There's the old joke about the two buzzards sitting in... Read More
While scoring anice story in BusinessWeek or USA Today is... Read More
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