Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Media management has become one of the strategic tools for... Read More
Southern grandmothers have often said, "there are only three... Read More
1. Your press release should sound like news, not an... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
In these days of every increasing demand and competition, there... Read More
You know, where you do something positive about the behaviors... Read More
With a dismal failure rate of more than 75 percent... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
If your key ? that's KEY ? outside audiences don't... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
There is a process for successfully getting publicity about your... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
I am often asked by clients to target USA Today... Read More
As a business, non-profit or association manager, why continue a... Read More
The media's role is to package and spread news, current... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Well, for starters, because good public relations can alter individual... Read More
When starting a successful business venture or launching a new... Read More
It's not unusual for clients of service providers to insist... Read More
Press releases are a useful tool for announcing news and... Read More
Whether you are a business, non-profit or association manager, your... Read More
The most important thing to remember for any interview: stay... Read More
There is a process for successfully getting publicity about your... Read More
I define public relations failure this way:key audience perceptions are... Read More
If you own a franchise and have company vehicles, be... Read More
And hurt bad if you are a business, non-profit or... Read More
Yes indeed! If you are a young person who has... Read More
Done right, it delivers the key, target audience behaviors you... Read More
The reason might be this simple: as a business, non-profit... Read More
The Key to Great PR is PerseveranceBy Paula Gardner of... Read More
Looking to get your name into a magazine? You need... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
Do small-business owners always have to rely on large PR... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Public relations is a very important part of the marketing... Read More
What do your customers say about your company?Would you let... Read More
1) Package your story. Two critical elements will help you... Read More
We'd all like reporters to ask us about our career... Read More
Most business, non-profit and association managers live to tell about... Read More
Every reporter, from the cub at the small town paper... Read More
What is the one thing that all of the best... Read More
What makes a good media release and how do you... Read More
A press kit is an essential press relations tool. While... Read More
You know that getting publicity is vital to the health... Read More
Last month, we told you about "pay for play," a... Read More
?makes the rules, of course.But when the gold takes the... Read More
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