Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
|||
You won't be if you accept a very simple premise.... Read More
When a group of outsiders behaves in a way that... Read More
What may be the more appropriate question is: What makes... Read More
They know they had better do something positive about those... Read More
In larger cities with many outlets they are competing for... Read More
The VIP databases are fun to create and can be... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Are you working as hard as you can in your... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
Do editors of newspapers, magazines and online news sites really... Read More
If your reading this, you must be online and most... Read More
So many restaurants spend money on publicity and then practically... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
How do press releases or interest stories have an effect... Read More
The right kind of PR, that is, the kind that... Read More
This guide to "SEOing" your PR efforts can help you... Read More
If you do, it means:you don't value tracking the perceptions... Read More
As a manager, does your current business, non-profit or association... Read More
Another way to really become known in your area is... Read More
When outside audiences important to your operation do not understand... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
You know, where you do something positive about the behaviors... Read More
Yup -- it's hot and sticky and you don't feel... Read More
They can when they invest in the basics. The best... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
You are a spokesperson for your company, representing it for... Read More
Because good public relations can alter individual perception and lead... Read More
One of the greatest ways to promote your product or... Read More
Attention: Who Else Wants To Get Publicity Whenever You Want... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
Things are pleasant for many business, non-profit or association managers... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
News releases (also called press releases) are an important part... Read More
The toughest thing about writing a news release is getting... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
I say public relations can be a matter of survival... Read More
Because when it comes to public relations, non-believers can produce... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
The least expensive, most effective way for you to promote... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Would you like to expand the volume of your business?... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
A wise friend of mine has often said, "There is... Read More
If you do, it means:you don't value tracking the perceptions... Read More
Your important outside audiences behave in ways that stop you... Read More
Yes, that's what public relations really is when it tracks... Read More
Public Relations |