Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Managers ? the business, non-profit and association sort ? really... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
What's a press release? This is generally a one page... Read More
Each of us is exposed to people from other cultures... Read More
If you don't have a grip on public relations, how... Read More
Getting a press release published in a newspaper or magazines... Read More
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Are there secrets to gaining media coverage or is it... Read More
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They can when they invest in the basics. The best... Read More
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When starting a successful business venture or launching a new... Read More
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Photographs are essential for getting good publicity in the print... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
With a dismal failure rate of more than 75 percent... Read More
A few weeks ago I was participating on an on-line... Read More
In fact, here are three really foolish goofs made by... Read More
Sure, any publicity is good. But don't invest time and... Read More
1. Appearing in other types of media is the best... Read More
New business owners often miss out on publicity opportunities because... Read More
That's like asking if advertising is all about type faces... Read More
One of the primary tools still used by PR professionals... Read More
You bet! And in three ways vital to you as... Read More
When I search Google News for "surveys," I get nearly... Read More
What are you trying to do with your business, non-profit... Read More
There's the old joke about the two buzzards sitting in... Read More
For many of us, the word quality is closely related... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Some people think that publicity is all about paparazzi snapping... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
Keep these few crucial details in mind when writing and... Read More
Something that results in your most important outside audiences doing... Read More
Well, autumn is upon us and with the onset of... Read More
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I address this article to businesses, associations, non-profits and public... Read More
Community relations is one of those marketing strategies that isn't... Read More
Financial planners, the first thing to know about reporters is... Read More
Most small businesses do little to no public relations (PR)... Read More
Many of my clients have had the misguided perception that... Read More
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