Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Powerful is a strong word. But it fits here. As... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Have you ever noticed that when someone is interviewed on... Read More
Things are pleasant for many business, non-profit or association managers... Read More
Question: Why should your business issue a press release? Answer:... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Something that results in your most important outside audiences doing... Read More
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"Advertising is what you pay for. Publicity is what you... Read More
As a business, non-profit or association manager, let the tacticians... Read More
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What's a press release? This is generally a one page... Read More
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Created properly, an extremely effective marketing tool.It's a great concept,... Read More
Media relations is a great profession.On good days, I earn... Read More
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A great way to celebrate your achievements and capitalize on... Read More
You bet! And in three ways vital to you as... Read More
A new public relations blueprint could be a good idea... Read More
As a business, non-profit or association manager, do you see... Read More
Smaller companies don't always have the budget - or inclination... Read More
In fact, here are three really foolish goofs made by... Read More
You never want to inundate a reporter with information, but... Read More
"We are in the communications business, the business of conveying... Read More
You have a story to tell. Your company has developed... Read More
In a media interview, always stick to your main points... Read More
Have you ever heard of the saying, "One person's trash... Read More
Although repetition is extremely important, there are times when advertising... Read More
There is a process for successfully getting publicity about your... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
How cool is this? You're a business, non-profit or association... Read More
Aren't you tired of hearing how extremely easy it is... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
When do you use the newspaper for publishing announcements for... Read More
Press reviews are a common and basic feature for surveying... Read More
If you're like most of my clients, you're probably interested... Read More
When, as a business, non-profit or association manager, you are... Read More
As an owner of an independent record label, I often... Read More
Keep these few crucial details in mind when writing and... Read More
A common complaint you'll hear is that the media is... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
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China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Media management has become one of the strategic tools for... Read More
Why You Should Write Press Releases: A press release is... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Just happens to be public relations activity that alters individual... Read More
Many of my clients have had the misguided perception that... Read More
Public relations is popular because it is very cost-effective and... Read More
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