Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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A press release is often your only chance to make... Read More
A musician spends years honing his craft. He writes world-class... Read More
Each of us is exposed to people from other cultures... Read More
Business people often spend time and money trying to find... Read More
So, you've had your book published or you've gone the... Read More
Strong for business, non-profit and association managers when they use... Read More
Did you Know That Even TV Remote Control Units... Read More
As eyes look forward to a new business year, many... Read More
Looking to get your name into a magazine? You need... Read More
Yes, and that pressure often comes from a CEO who... Read More
Let's say you've called a reporter with some ideas for... Read More
Many of my clients have had the misguided perception that... Read More
You do not have to hire a publicist or advertise... Read More
Almost every day, I hear the same question, over and... Read More
Something that results in your most important outside audiences doing... Read More
Is your business looking for new and creative ways to... Read More
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There are all kinds of smart moves professionals can make... Read More
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The public relations bar, should such a proficiency measure ever... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
If you are in Australia at the moment, it is... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
Here are two to-the-point questions recently posed by several association... Read More
When most people think about marketing, they think advertising. While... Read More
For some, public relations works well when their news release... Read More
If you want to know the best way to approach... Read More
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THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
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I got the latest issue of Internet Works in the... Read More
There's an old African proverb:"If you think you are too... Read More
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There's still time to review your public relations program like... Read More
With all due respect to all those stereotypical males out... Read More
Let's start out with a caution for business, non-profit and... Read More
Before you even think about writing a press release, there... Read More
Media relations, simply put, is the business of building and... Read More
If you're trying to promote your store, but you don't... Read More
When your public relations results pretty much depend on whether... Read More
Do it by restructuring your business, non-profit or association public... Read More
Dear New York Times:I'd like to be quoted in one... Read More
No comment. These are probably the two most damaging words... Read More
When your book is mentioned on television, sales go up.... Read More
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An effort built around a string of print and broadcast... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
To get someone's name in the newspaper or a product... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
Have you ever gotten one of those letters from your... Read More
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