Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Media relations is a great profession.On good days, I earn... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
1. Your press release should sound like news, not an... Read More
If, as is often the case, you are preoccupied with... Read More
A well structured press release in an excellent way of... Read More
If you're seeking to promote yourself or your new business... Read More
A Press Release is a captive story that can be... Read More
The media (newspaper, radio, television) can be of enormous help... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Dear New York Times:I'd like to be quoted in one... Read More
Although repetition is extremely important, there are times when advertising... Read More
If you're serious about getting great results from your PR... Read More
When developing a publicity campaign for their business many owners... Read More
Question: Why should your business issue a press release? Answer:... Read More
A common complaint you'll hear is that the media is... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
The VIP databases are fun to create and can be... Read More
You've probably noticed, if you live on this planet, that... Read More
There's a dirty little secret about press releases that the... Read More
No comment. These are probably the two most damaging words... Read More
So many restaurants spend money on publicity and then practically... Read More
Effective Media Relations Tips - What To Do After The... Read More
Everyone has something that drives them up a wall. You... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
It behooves you to know and remember the names of... Read More
Let's say you've called a reporter with some ideas for... Read More
Photographs are essential for getting good publicity in the print... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
If your key ? that's KEY ? outside audiences don't... Read More
Yes indeed! If you are a young person who has... Read More
How you answer questions depends on many factors. Example what... Read More
And not results you can measure only in terms of... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
Are you working as hard as you can in your... Read More
As a business, non-profit or association manager, occasions will arise... Read More
Years ago when my Dad owned a group of local... Read More
Can your PR do something positive about the behaviors of... Read More
What you are about to read is a step by... Read More
One of the primary tools still used by PR professionals... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
How much more fundamental can you get than this? As... Read More
The truth is, you CAN attract the support of those... Read More
I address this article to businesses, associations, non-profits and public... Read More
Sometimes there seems to be no client news worthy of... Read More
Have you ever gotten one of those letters from your... Read More
And the best way to mind your own business is... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
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