Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
|||
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
A musician spends years honing his craft. He writes world-class... Read More
When most people think of media relations, they think of... Read More
I define public relations failure this way:key audience perceptions are... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
You won't accomplish much if you call the gas company... Read More
Wherever the fundamental premise of public relations is practiced.Look at... Read More
What do you do with junk mail? Are you like... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
During my career as the head of media relations for... Read More
What may be the more appropriate question is: What makes... Read More
Have you ever gotten one of those letters from your... Read More
If you own a franchise and have company vehicles, be... Read More
Almost every day, I hear the same question, over and... Read More
You're trying to recruit a downline into your program, you've... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
If you manage a department, division or subsidiary for a... Read More
Why You Should Write Press Releases: A press release is... Read More
Another way to really become known in your area is... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
In larger cities with many outlets they are competing for... Read More
They know they had better do something positive about those... Read More
With all due respect to all those stereotypical males out... Read More
The public relations bar, should such a proficiency measure ever... Read More
?lose the confidence of your key target audiences? discourage them... Read More
For many of us, the word quality is closely related... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Most small businesses do little to no public relations (PR)... Read More
Better check out the public relations fundamental premise, then take... Read More
Everyone has something that drives them up a wall. You... Read More
The name of the game is doing our part to... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
Public relations writing when writing press releases can be a... Read More
To survive in business, you've got to focus your attention... Read More
Smaller companies don't always have the budget - or inclination... Read More
Yes? Then do something positive about the behaviors of those... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
In fact, here are three really foolish goofs made by... Read More
How do you make a friend of the media? A... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
How do you make a good relationship with a newspaper... Read More
As if making sure your company runs smoothly on an... Read More
There'll never be a better time for a manager working... Read More
There's good news for public relations execs, marketing professionals and... Read More
For discerning business, non-profit and association managers, PR success is... Read More
Because good public relations can alter individual perception and lead... Read More
The message is determined by analyzing the brand being marketed,... Read More
Public Relations |