Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Public relations changes minds in the process of delivering what... Read More
I address this article to businesses, associations, non-profits and public... Read More
As a business, non-profit or association manager trying to get... Read More
The truth is, you CAN attract the support of those... Read More
1. Appearing in other types of media is the best... Read More
Are you working as hard as you can in your... Read More
That's like asking if advertising is all about type faces... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
Only two media in Spanish speaking countries offer RSS: the... Read More
As a mobile detailing company it is important to have... Read More
If you're an online business using public relations (PR) to... Read More
There are a lot of things that make a business... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Although, as a business, non-profit or association manager, you may... Read More
Public relations is popular because it is very cost-effective and... Read More
Why, public relations that stays true to its fundamental premise,... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
You have a story to tell. Your company has developed... Read More
A common complaint you'll hear is that the media is... Read More
Looking to get your name into a magazine? You need... Read More
Would you advise clients to buy a stock based on... Read More
Managers in the non-profit, association and business worlds need to... Read More
True, because department, division or subsidiary managers for a business,... Read More
When special events and communications tactics rule the PR roost... Read More
Above all, you need to know that the right PR... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Would you advise clients to buy a stock based on... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
A wise friend of mine has often said, "There is... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
It's safe to say that we live in interesting times.... Read More
Got a huge need for publicity and a tiny publicity... Read More
For a business, non-profit or association manager, they could be... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Is your business looking for new and creative ways to... Read More
When times are tough, it's no time to ignore those... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
If you want to succeed, build a great team. A... Read More
Public relations changes minds in the process of delivering what... Read More
Since the major part of a small business typically comes... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
As a business, non-profit or association manager, occasions will arise... Read More
Just happens to be public relations activity that alters individual... Read More
At the core of any successful public relations campaign is... Read More
Effective Media Relations Tips - What To Do After The... Read More
Everyone has an opinion on something, and you can leverage... Read More
Everyone has something that drives them up a wall. You... Read More
You thought of it, you researched it, you wrote it.... Read More
Public Relations |