Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
Just happens to be public relations activity that alters individual... Read More
Small businesses have always known the importance of word of... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
They say that image is everything and some of us... Read More
No comment. These are probably the two most damaging words... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Public relations is popular because it is very cost-effective and... Read More
The media's role is to package and spread news, current... Read More
Etymology is the study of the origins of words.As languages... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
The media has the power to shape public opinion and... Read More
When special events and communications tactics rule the PR roost... Read More
It's one thing for a senior manager to approve story... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
You are in business for yourself, but how well do... Read More
It's a phrase I hear over and over again from... Read More
I'm what we in the business (the "business" being journalism)... Read More
1. Appearing in other types of media is the best... Read More
A press kit is an essential press relations tool. While... Read More
When developing a publicity campaign for their business many owners... Read More
Like human nature over time, the power of good public... Read More
Corporations are willing to pay substantial amounts of money to... Read More
Quality public relations does something positive for business, non-profit and... Read More
There's good news for public relations execs, marketing professionals and... Read More
So many restaurants spend money on publicity and then practically... Read More
And show it for what it is - a humdinger... Read More
The media live by the calendar. Your story pitch might... Read More
Media kits include a combination of information whether created for... Read More
If you're like most of my clients, you're probably interested... Read More
If you want to know the best way to approach... Read More
They know they had better do something positive about those... Read More
If you own a franchise and have company vehicles, be... Read More
When do you use the newspaper for publishing announcements for... Read More
There's good news for public relations execs, marketing professionals and... Read More
The world has woken up to ethical issues in corporate... Read More
The message is determined by analyzing the brand being marketed,... Read More
Have you ever noticed that in communities without big universities,... Read More
As a business, non-profit or association manager, what do you... Read More
Publicity is an important and often overlooked tool of creative... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Being invited to appear on radio and television used to... Read More
Etymology is the study of the origins of words.As languages... Read More
During my career as the head of media relations for... Read More
As a business, non-profit or association manager, any tool that... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Want to get radio interviews and coverage in print publications... Read More
Better check out the public relations fundamental premise, then take... Read More
?makes the rules, of course.But when the gold takes the... Read More
With all due respect to all those stereotypical males out... Read More
Public Relations |