Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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While scoring anice story in BusinessWeek or USA Today is... Read More
?makes the rules, of course.But when the gold takes the... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
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There's an old African proverb:"If you think you are too... Read More
Yup -- it's hot and sticky and you don't feel... Read More
Things are pleasant for many business, non-profit or association managers... Read More
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Do it by restructuring your business, non-profit or association public... Read More
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The media (newspaper, radio, television) can be of enormous help... Read More
About a year ago I read a feature story in... Read More
For a business, non-profit or association manager, they could be... Read More
You do not have to hire a publicist or advertise... Read More
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I don't know about you but I get really frustrated... Read More
As a business, non-profit or association manager, let the tacticians... Read More
Are you launching a new product or website? Announcing a... Read More
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Everything, that is, if you ignore those folks whose behaviors... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
OK, as a manager, your goal is to show a... Read More
Maybe it played for Kevin Costner in "Field of Dreams,"... Read More
Public relations is the art, as one of my colleagues... Read More
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What are you trying to do with your business, non-profit... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
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Once considered the stepchild of the publishing industry, custom publishing... Read More
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Public Relations |