Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Although it seems less common these days, there are still... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Media interviews are an important part of an overall public... Read More
Keep these few crucial details in mind when writing and... Read More
When you are planning to call a reporter for the... Read More
Don't let yourself be diverted by communications tactics playtime. You... Read More
Do you want to be quoted by the national press... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
When is your best advertisement not an advertisement? When it's... Read More
A musician spends years honing his craft. He writes world-class... Read More
It took me a while to see just HOW crucial... Read More
Above all, you need to know that the right PR... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
As a business, non-profit or association manager, do you see... Read More
Are you launching a new product or website? Announcing a... Read More
This guide to "SEOing" your PR efforts can help you... Read More
Media placement is an art. Practicing it often requires as... Read More
An effort built around a string of print and broadcast... Read More
Your public relations effort really should involve more than press... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
The payoff for business, non-profit or association managers can be... Read More
Have you ever gotten one of those letters from your... Read More
Imagine that you are a radio producer. You have to... Read More
Although, as a business, non-profit or association manager, you may... Read More
Yes? Then do something positive about the behaviors of those... Read More
Yes, that's what public relations really is when it tracks... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
If a reporter was writing a story about you and... Read More
Publicity will take your financial planning practice, your business, and... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
What else, for goodness sake, could you as a business,... Read More
News releases are not the best way to get major... Read More
Think for a moment! If you were to do a... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
This guide to "SEOing" your PR efforts can help you... Read More
News releases (also called press releases) are an important part... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Media management has become one of the strategic tools for... Read More
A press kit is an essential press relations tool. While... Read More
It's the time of year when calendars crowd out the... Read More
Ever get the feeling that your public relations program isn't... Read More
?lose the confidence of your key target audiences? discourage them... Read More
Business, non-profit and association managers are in a stronger position... Read More
Being part of a trade show gives small business a... Read More
Being invited to appear on radio and television used to... Read More
Sure, as a manager, you have a talented member of... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Leaders in the business world need public relations big time,... Read More
Have you fantasized about spreading word of your business on... Read More
Public Relations |