Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Do editors of newspapers, magazines and online news sites really... Read More
Although media relations is not all there is to PR,... Read More
It really is powerful when a business, non-profit or association... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
When outside audiences important to your operation do not understand... Read More
How cool is this? You're a business, non-profit or association... Read More
At the core of any successful public relations campaign is... Read More
If, as is often the case, you are preoccupied with... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Being part of a trade show gives small business a... Read More
Say, from tactics like special events, brochures and press releases... Read More
Corporations are willing to pay substantial amounts of money to... Read More
1) Package your story. Two critical elements will help you... Read More
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Above all, you need to know that the right PR... Read More
You are getting a good deal when you accept the... Read More
Media placement is an art. Practicing it often requires as... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Business people often spend time and money trying to find... Read More
There's the old joke about the two buzzards sitting in... Read More
And show it for what it is - a humdinger... Read More
Public relations is the art, as one of my colleagues... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Getting on the radio can be a great tactical move... Read More
I heard a speaker recently who was talking about how... Read More
A wise friend of mine has often said, "There is... Read More
What's a press release? This is generally a one page... Read More
It behooves you to know and remember the names of... Read More
What are you trying to do with your business, non-profit... Read More
When outside audiences important to your operation do not understand... Read More
They know they had better do something positive about those... Read More
Public relations is a very important part of the marketing... Read More
Business, non-profit and association managers committing their public relations resources... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Last month, we told you about "pay for play," a... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
If your key ? that's KEY ? outside audiences don't... Read More
As a business, non-profit or association manager, your public relations... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
?lose the confidence of your key target audiences? discourage them... Read More
Business people often spend time and money trying to find... Read More
As a business, non-profit or association manager, you have a... Read More
Do it by restructuring your business, non-profit or association public... Read More
In public relations, "junk" is more about attitude and lack... Read More
Looking to get your name into a magazine? You need... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Would you advise clients to buy a stock based on... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
Public Relations |