Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Although it seems less common these days, there are still... Read More
Yup -- it's hot and sticky and you don't feel... Read More
I heard a speaker recently who was talking about how... Read More
The media has the power to shape public opinion and... Read More
Aren't you tired of hearing how extremely easy it is... Read More
Strong for business, non-profit and association managers when they use... Read More
For some, public relations works well when their news release... Read More
When you pay good money for public relations services, you... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
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And the best way to mind your own business is... Read More
I often begin my media training sessions by asking members... Read More
Years ago when my Dad owned a group of local... Read More
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Does it really make sense to bet your PR budget... Read More
Something that results in your most important outside audiences doing... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
Press releases are a useful tool for announcing news and... Read More
Is your business looking for new and creative ways to... Read More
Public relations is a very important part of the marketing... Read More
Quality public relations does something positive for business, non-profit and... Read More
You thought of it, you researched it, you wrote it.... Read More
You've probably noticed, if you live on this planet, that... Read More
For those business, non-profit and association managers committed to PR... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
In a media interview, always stick to your main points... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
As a business, non-profit or association manager, you'll know it's... Read More
What may be the more appropriate question is: What makes... Read More
That big story the media pursue each day is what... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
And not results you can measure only in terms of... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
When most people think of media relations, they think of... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
It's hard to imagine a reporter working today who doesn't... Read More
As a business, non-profit or association manager, what do you... Read More
Stripped down to its core, publicity is little more than... Read More
When times are tough, it's no time to ignore those... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
About a year ago I read a feature story in... Read More
You won't be if you accept a very simple premise.... Read More
You are in business for yourself, but how well do... Read More
In this great country of ours, there are basically three... Read More
As many of you already know, promoting and marketing your... Read More
If you get the hang of speaking to the press... Read More
Public Relations |