Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity.
You don't have to climb a flagpole or hire a dancing bear to get attention. In fact, with just a telephone, flyers, and some follow up letters, you can be making much more money than you are now.
What product or what business are you involved with that needs more customers? You might have a neighborhood store or you may have invented something that is difficult to market. Maybe you've launched a new web site.
How are you presently getting customers? Maybe you're advertising in trade journals, magazines, or newspapers. Perhaps you're doing banner swaps or participating in co-op programs with other ezine publishers.
Perhaps you're an author, trying to market his or her new book. Or maybe you're a young comic or an actor trying to establish his/her career.
Regardless of your business or enterprise, whether it is an online or an offline business, free publicity is available for you. Furthermore, you don't need any special training to do it. Take a look at the variety of options available to you.
What is Publicity? Before we get into the different types of publicity out there, it would help if we knew what we were talking about. Publicity is making something known to the public, spreading information to the general, local, or national market. It is information with a news value used to attract popular opinion or support. Everybody uses publicity. Politicians, manufacturers, celebrities all use publicity to gain attention and further their causes. Publicity isn't limited to large organizations. Small committees and enterprises use the local newspapers to publicize events and endeavors.
Publicity differs from advertising because it is free. Although some organizations trade tickets or services for mention in a particular publication, generally publicity is newsworthy information that a publication produces. Good publicity is one of the best ways of letting people know you have a worthwhile business.
Do your research. Before you begin a publicity campaign, you should know the answer to the following questions:
What is the product or service I am promoting? What is the radius of the market (local, city, state, country, and world)? What do the customers want? Where do the customers go to buy my product? Are my buyers mostly online or offline?
Where to publicize Depending on your product or service, you have a full gamut of possibilities for advertising without paying. Deciding on the type of media is as important as knowing about your product and your customers.
If you want to publicize directly to the general public national publications, metropolitan newspapers and Sunday supplements are the way to tap into the market. For a local enterprise ? a profitable business, a charity, or community service- the local paper is the best source of free advertising. Don't go for the big fish first. Start with the local press and then work your way up.
Make it newsworthy In order to qualify for publication, your story must be newsworthy. Anything published in the newspapers, magazines, and trade journals must be of importance to its readers. You may have a new product or product line that can be featured in the magazines. If not, you need to come up with a unique angle. For example, you may have to come up with fresh ideas for your service. Or maybe an unusual piece of information in the inventor or business owner's biography might make an interesting twist.
Formatting tips Keep the press release to one page. It should be brief and informative. Write the words For Release in full capital letters at the right. Make sure you include your daytime phone number, address, email address, and website address if you have one. Write a personal letter to the editor. Be cordial, but keep it short. If you have a product that you can mail, send the editor a sample if he or she agrees to that. Watch the publication and clip the press release when it is published.
These are just a few ways of getting free publicity for your business. Watch for my next article, More Ways to Free Publicity For your business
or you can send an email to dspencer@pnewsletter.com with the subject line more ways to free publicity.
DeAnna Spencer publishes the weekly ezine Prospecting and Presents. All subscribers get one free ad per week. Subscribe today by visiting dspencer@pnewsletter.com
Lincoln Stretch rentals Alsip ..When you pay good money for public relations services, you... Read More
Demand that it pull its own weight in your boat... Read More
It can bite you and waste your public relations budget... Read More
As a business, non-profit or association manager, do you see... Read More
Most people consider getting publicity the most important part of... Read More
There are a lot of things that make a business... Read More
As a business, non-profit and association manager, how satisfied are... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
It took me a while to see just HOW crucial... Read More
Let's say you've called a reporter with some ideas for... Read More
Question: Why should your business issue a press release? Answer:... Read More
Mark Twain once said the rumors of his death had... Read More
The toughest thing about writing a news release is getting... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
Just happens to be public relations activity that alters individual... Read More
"I want a pony, a tree house and the fastest... Read More
And here it is: public relations alters individual perception leading... Read More
With all due respect to all those stereotypical males out... Read More
When starting a successful business venture or launching a new... Read More
In larger cities with many outlets they are competing for... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
If you're an online business using public relations (PR) to... Read More
Sometimes a phone call isn't intimate or long enough to... Read More
Not a single reporter showed up at our news event.... Read More
You've probably noticed, if you live on this planet, that... Read More
Western Springs shuttle limo ..When a group of outsiders behaves in a way that... Read More
Strong for business, non-profit and association managers when they use... Read More
Everyone has something that drives them up a wall. You... Read More
The reason might be this simple: as a business, non-profit... Read More
They say that image is everything and some of us... Read More
As an entry level position to PR, I found myself... Read More
It used to be that all you had to do... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
You are in business for yourself, but how well do... Read More
You have a story to tell. Your company has developed... Read More
Although it seems less common these days, there are still... Read More
As a mobile detailing company it is important to have... Read More
The message is determined by analyzing the brand being marketed,... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Especially good advice for business, non-profit and association managers whose... Read More
You're a business, non-profit or association manager who needs to... Read More
As a business, non-profit or association manager, do you see... Read More
Have you ever noticed that in communities without big universities,... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Last month, we told you about "pay for play," a... Read More
If you're seeking to promote yourself or your new business... Read More
Public relations and news releases are synonymous in the minds... Read More
Public Relations |