Let's say you've called a reporter with some ideas for stories about financial planning, and they seemed interested. Congratulations! First, pat yourself on the back. It takes intelligence and gumption to come up with ideas that reporters like.
Next, consider how you are going to follow up. Reporters are usually working on several stories at once, and unless they are coming to meet you today, there's still a considerable chance that it will fall through the cracks. You need to try, without being annoying, to keep that story at the front of their mind.
If your call went great and the reporter's interested ? tell her you'll send something by fax or email to summarize what you discussed. Whether you send a fax or email, keep it brief and on point. Don't use it to raise new topics ? close one deal first!
After you've had a good call, or sent something to a reporter, follow up about a week later. If you get no response, assume the idea's either dead or filed for later consideration. No amount of follow-up calls is likely to change this cold truth ? and it will actually lower your stock. Don't be viewed as pestering ? if the initial idea doesn't fly, wait a while, then float a new one.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Lincoln Stretch rentals Alsip ..I define public relations failure this way:key audience perceptions are... Read More
You won't accomplish much if you call the gas company... Read More
And not results you can measure only in terms of... Read More
The payoff for business, non-profit or association managers can be... Read More
Powerful is a strong word. But it fits here. As... Read More
Mark Twain once said the rumors of his death had... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
To many marketers, the press release is something of a... Read More
As a business, non-profit or association manager, occasions will arise... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
As a business, non-profit or association manager, why continue a... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Are you launching a new product or website? Announcing a... Read More
How cool is this? You're a business, non-profit or association... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
You can if, as a business, non-profit or association manager,... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
As a business, non-profit or association manager, your public relations... Read More
True, because department, division or subsidiary managers for a business,... Read More
Say, from tactics like special events, brochures and press releases... Read More
It is virtually impossible to succeed professionally and personally without... Read More
Think that you aren't big enough for national media coverage?... Read More
Why, public relations that stays true to its fundamental premise,... Read More
Publicity will take your financial planning practice, your business, and... Read More
For discerning business, non-profit and association managers, PR success is... Read More
Western Springs shuttle limo ..Every reporter, from the cub at the small town paper... Read More
In fact, here are three really foolish goofs made by... Read More
The easiest way to meet city council members is to... Read More
Well, for starters, because good public relations can alter individual... Read More
Recently, I told a friend (who's a business owner) that... Read More
And show it for what it is - a humdinger... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Recently I had a craving for... Read More
"Don't say you don't have enough time. You have exactly... Read More
We'd all like reporters to ask us about our career... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Getting a press release published in a newspaper or magazines... Read More
It's the time of year when calendars crowd out the... Read More
Would you like to be the next Dr. Phil, Suze... Read More
Yes, you can call a reporter.I've said it before, in... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
It's safe to say that we live in interesting times.... Read More
A wise friend of mine has often said, "There is... Read More
Here are two to-the-point questions recently posed by several association... Read More
Simply that the behaviors of their most important outside audiences... Read More
It behooves you to know and remember the names of... Read More
As a business, non-profit or association manager, occasions will arise... Read More
Hundreds of thousands of News Releases are sent out all... Read More
Southern grandmothers have often said, "there are only three... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Public Relations |