Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida). These are not exactly metropolitan hubs.
When your media confidence and experience grow, consider branching out to a larger audience than just your hometown or targeted industry.
To go national, you may want to consider using lists and directories where you can search for what media to go to, and learn the best way to reach them.
There are three kinds: free web-based links to hundreds of media, (like kidon.com or Newslink.org), published directories, CDs, and subscription web sites (like Bacon's and Burrelle's) and customized, low-cost lists from brokers or similar providers. Your local librarian will be able to help you, too.
Use lists and directories as a guide ? a starting place.
If you've read the articles on my site, or read my book, you'll have already figured out ? smart you! ? that mass-sending releases or articles without a follow-up, or an actual personal exchange via phone or e-mail, will not get you far. Even the most frequently updated lists can't stay on top of the rapidly changing media world.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Although I still believe there is a place for advertising... Read More
In the 'Age of Scepticism' gaining media coverage is one... Read More
When your book is mentioned on television, sales go up.... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
It is virtually impossible to succeed professionally and personally without... Read More
You never want to inundate a reporter with information, but... Read More
What's a press release? This is generally a one page... Read More
Media relations, simply put, is the business of building and... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
You can have dozens of marvelous ideas to get free... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
If you want to succeed, build a great team. A... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
For many of us, the word quality is closely related... Read More
When a group of outsiders behaves in a way that... Read More
You've probably noticed, if you live on this planet, that... Read More
Can your PR do something positive about the behaviors of... Read More
1. Appearing in other types of media is the best... Read More
In fact, here are three really foolish goofs made by... Read More
Public relations is the art, as one of my colleagues... Read More
Have you ever gotten one of those letters from your... Read More
How do press releases or interest stories have an effect... Read More
When do you use the newspaper for publishing announcements for... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
Does the thought of knowing your verbs from your adjective... Read More
You bet! And in three ways vital to you as... Read More
Yes, you can call a reporter.I've said it before, in... Read More
As a mobile detailing company it is important to have... Read More
Before you even think about writing a press release, there... Read More
Publicity will take your financial planning practice, your business, and... Read More
Each of us is exposed to people from other cultures... Read More
Your public relations effort really should involve more than press... Read More
Is your business looking for new and creative ways to... Read More
This guide to "SEOing" your PR efforts can help you... Read More
They know they had better do something positive about those... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Although repetition is extremely important, there are times when advertising... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Do it by restructuring your business, non-profit or association public... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
Every organization has issues that could affect its operation. The... Read More
Demand that it pull its own weight in your boat... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
Media management has become one of the strategic tools for... Read More
As many of you already know, promoting and marketing your... Read More
Journalists are trained and often experienced at getting information out... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
Recently I had a craving for... Read More
The fast changing dynamics of the world economy is forcing... Read More
Public Relations |