You've probably noticed, if you live on this planet, that we live in a media-driven world.
You may have mixed feelings, personally or philosophically, about this. But it's a fact of modern life. And in at least one very important way, it's good news.
This is how:
Living in a media-driven world is very good for professional practices, like financial planners. For anyone, in fact, who makes a living or runs an organization that is based on using their know-how or getting a message across.
Because if you fit any of these categories ? and most people do, even many who work with their hands ? you can get media coverage. Favorable, positive media publicity. Free publicity. And you can use that free publicity to build your practice.
Best of all, you don't have to resort to cheesy or tacky tactics to do it. You can do it responsibly and professionally. And still grow your business.
You're going to do it by using the very same expertise you tap into every day at work. Only instead of applying that expertise to your client, patient, or customer service, you're going to use it a little differently.
You're going to share your knowledge with the media ? and through them with the public. With the people and businesses who will become tomorrow's clients.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Lincoln Stretch rentals Alsip ..Experience tells me that too many business, non-profit and association... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
Have you ever heard of the saying, "One person's trash... Read More
Have you fantasized about spreading word of your business on... Read More
To survive in business, you've got to focus your attention... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
A new public relations blueprint could be a good idea... Read More
As many of you already know, promoting and marketing your... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
Business people often spend time and money trying to find... Read More
Each of us is exposed to people from other cultures... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
Public relations is a very important part of the marketing... Read More
What else, for goodness sake, could you as a business,... Read More
Media kits include a combination of information whether created for... Read More
There's an old African proverb:"If you think you are too... Read More
You've probably noticed, if you live on this planet, that... Read More
Writing a press (or media) release is quite an art... Read More
What makes a good media release and how do you... Read More
Are you launching a new product or website? Announcing a... Read More
Writing an effective press release is a way to draw... Read More
When starting a successful business venture or launching a new... Read More
?makes the rules, of course.But when the gold takes the... Read More
As a business, non-profit or association manager trying to get... Read More
In these days of every increasing demand and competition, there... Read More
Western Springs shuttle limo ..Yes? Then do something positive about the behaviors of those... Read More
Every reporter, from the cub at the small town paper... Read More
Do you want to be quoted by the national press... Read More
Last month, we told you about "pay for play," a... Read More
A PR product or service launching is a perfect way... Read More
When a group of outsiders behaves in a way that... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
It's the time of year when calendars crowd out the... Read More
For a business, non-profit or association manager, they could be... Read More
Something that results in your most important outside audiences doing... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Powerful is a strong word. But it fits here. As... Read More
It's one thing for a senior manager to approve story... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
As a business, non-profit or association manager, why continue a... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Why You Should Write Press Releases: A press release is... Read More
Just think about it.If I come to believe that you... Read More
What are you trying to do with your business, non-profit... Read More
For those business, non-profit and association managers committed to PR... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
Because it can alter individual perception and lead to changed... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
The message is determined by analyzing the brand being marketed,... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Public Relations |