In larger cities with many outlets they are competing for more news that other outlets cannot get as fast. "THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. I have found that many reporters including at the Wall Street Journal, Business Week, Christian Science Monitor, etc completely spin articles. How would I know this? Well I have my sources and I will not tell you!!! Just kidding, thought you might want to hear that excuse one more time.
http://www.carwashguys.com/innews.html
Places where you would think that they are very impartial, will spin a story to fit their topic. For a company PR department they say most all news is good news and not to worry. Yet the other point is that if the story is too slanted it is not real. The reason I mention this is because after giving hundreds and hundreds of interviews in my life, I can say not one grasped the topic of conversation and all took quotes out of context, inadvertently misrepresented an event or spun a story to fit their needs of personal opinion or even worse were on their little time line deadline and left out pertinent information. I realize this has been going on for decades;
http://www.carwashguys.com/history/museum1.shtml
In my personal experience and probably since story telling came to terms with the printing press and newspapers were born. In my company we did not have a PR firm, just worthy news and news worthy events. Yet even as worthy as the WashGuys are it is nuts to think that the reporters are in such a hurry that they cannot do it correctly. It seems to me that the reporters secretly wish to be in power and therefore use their pen to promote their own agenda. The biggest problem with that is that most often the agenda is very skewed towards an academia socialist viewpoint. Which last time I checked we are a Capitalist country and everywhere socialism has been tried it has not succeeded as well as our current structure.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
Culver prom limo ..Because PR can be difficult to control, it is often... Read More
Aren't you tired of hearing how extremely easy it is... Read More
I often begin my media training sessions by asking members... Read More
Like human nature over time, the power of good public... Read More
As a business, non-profit or association manager, do you see... Read More
Your important outside audiences behave in ways that stop you... Read More
Media relations is a great profession.On good days, I earn... Read More
Recently I had a craving for... Read More
Media interviews are an important part of an overall public... Read More
Powerful is a strong word. But it fits here. As... Read More
There's a dirty little secret about press releases that the... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
If you don't have a grip on public relations, how... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
As a business, non-profit or association manager, why continue a... Read More
Almost every day, I hear the same question, over and... Read More
There's still time to review your public relations program like... Read More
Are you hesitating about hiring a publicist or, if you... Read More
If you manage a department, division or subsidiary for a... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Imagine you're the technology reporter at a daily newspaper. You... Read More
I recently worked with a group dealing with an unusual... Read More
What else, for goodness sake, could you as a business,... Read More
Wood Dale limo ..Hundreds of thousands of News Releases are sent out all... Read More
I address this article to businesses, associations, non-profits and public... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Every reporter, from the cub at the small town paper... Read More
I got the latest issue of Internet Works in the... Read More
You never want to inundate a reporter with information, but... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
And the best way to mind your own business is... Read More
Another way to really become known in your area is... Read More
Things are pleasant for many business, non-profit or association managers... Read More
Have you ever noticed that when someone is interviewed on... Read More
Have you fantasized about spreading word of your business on... Read More
I often begin my media training sessions by asking members... Read More
Although media relations is not all there is to PR,... Read More
Getting a press release published in a newspaper or magazines... Read More
There's good news for public relations execs, marketing professionals and... Read More
Shooting from the hip always creates anxiety.Especially when managers order... Read More
Why You Should Write Press Releases: A press release is... Read More
Simply that the behaviors of their most important outside audiences... Read More
You can have dozens of marvelous ideas to get free... Read More
When do you use the newspaper for publishing announcements for... Read More
The reason might be this simple: as a business, non-profit... Read More
Well, autumn is upon us and with the onset of... Read More
Next to white papers, case studies are the most popular... Read More
Business, non-profit and association managers are in a stronger position... Read More
Public Relations |