Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Think that you aren't big enough for national media coverage?... Read More
Public relations and news releases are synonymous in the minds... Read More
When you are planning to call a reporter for the... Read More
You never want to inundate a reporter with information, but... Read More
Experience tells me that too many business, non-profit and association... Read More
You can have dozens of marvelous ideas to get free... Read More
"Don't say you don't have enough time. You have exactly... Read More
There is a process for successfully getting publicity about your... Read More
Do editors of newspapers, magazines and online news sites really... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
Because it can alter individual perception and lead to changed... Read More
A great way to celebrate your achievements and capitalize on... Read More
Mark Twain once said the rumors of his death had... Read More
Being part of a trade show gives small business a... Read More
Even after a nice piece in a national publication, or... Read More
Obviously, it hurts when a promising business project you backed... Read More
I say to business, non-profit and association managers, a key... Read More
No comment. These are probably the two most damaging words... Read More
When a group of outsiders behaves in a way that... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
Community relations is one of those marketing strategies that isn't... Read More
Every reporter, from the cub at the small town paper... Read More
As a business, non-profit or association manager, what do you... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
When, as a business, non-profit or association manager, you are... Read More
As a business, non-profit or association manager, let the tacticians... Read More
You are getting a good deal when you accept the... Read More
Managers in the non-profit, association and business worlds need to... Read More
No comment. These are probably the two most damaging words... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
As a business, non-profit and association manager, how satisfied are... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
Should it be measured in "publicity by the pound," or... Read More
When most people think about marketing, they think advertising. While... Read More
That's like asking if advertising is all about type faces... Read More
The least expensive, most effective way for you to promote... Read More
As a business, non-profit or association manager, why continue a... Read More
You never know when 60 Minutes will knock on your... Read More
Public relations and news releases are synonymous in the minds... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
Like human nature over time, the power of good public... Read More
"Don't say you don't have enough time. You have exactly... Read More
It's hard to imagine a reporter working today who doesn't... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
There are all kinds of smart moves professionals can make... Read More
It's not unusual for clients of service providers to insist... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
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