Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Have you ever heard of the saying, "One person's trash... Read More
It happens to business, non-profit and association managers when their... Read More
For business, non-profit and association managers, is it publicity that... Read More
Writing a press (or media) release is quite an art... Read More
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This is the ending to my previous article, How to... Read More
In my travels around the country while building my business... Read More
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There is something newsworthy happening at your organization right now.... Read More
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When special events and communications tactics rule the PR roost... Read More
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The media live by the calendar. Your story pitch might... Read More
Think for a moment! If you were to do a... Read More
If you're like most of my clients, you're probably interested... Read More
As a business, non-profit or association manager, why continue a... Read More
And show it for what it is - a humdinger... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
It's a phrase I hear over and over again from... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
How you answer questions depends on many factors. Example what... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
Southern grandmothers have often said, "there are only three... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Strong for business, non-profit and association managers when they use... Read More
Etymology is the study of the origins of words.As languages... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
It's not unusual for clients of service providers to insist... Read More
Just about anyone who has been in the public eye... Read More
Public relations and news releases are synonymous in the minds... Read More
I'm what we in the business (the "business" being journalism)... Read More
What makes a good media release and how do you... Read More
We'd all like reporters to ask us about our career... Read More
You know that getting publicity is vital to the health... Read More
A wise friend of mine has often said, "There is... Read More
UNDER FIREA friend whose organization is often in the media... Read More
When outside audiences important to your operation do not understand... Read More
You never know when 60 Minutes will knock on your... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
New business owners often miss out on publicity opportunities because... Read More
I don't know about you but I get really frustrated... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
In these days of every increasing demand and competition, there... Read More
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