Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
Getting a press release published in a newspaper or magazines... Read More
I often begin my media training sessions by asking members... Read More
Business to Business relationships come to expect a certain level... Read More
What's a press release? This is generally a one page... Read More
When most people think about marketing, they think advertising. While... Read More
The VIP databases are fun to create and can be... Read More
How do you make a friend of the media? A... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
You're trying to recruit a downline into your program, you've... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
As a manager, does your current business, non-profit or association... Read More
Many of our clients are in service businesses, such as... Read More
At the core of any successful public relations campaign is... Read More
If a reporter was writing a story about you and... Read More
Public relations writing when writing press releases can be a... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
A common complaint you'll hear is that the media is... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
Years ago when my Dad owned a group of local... Read More
Etymology is the study of the origins of words.As languages... Read More
For many of us, the word quality is closely related... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
It doesn't matter how cruel the reality programs get, there... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
I believe this about public relations.People act on their own... Read More
A few weeks ago I was participating on an on-line... Read More
In public relations, "junk" is more about attitude and lack... Read More
Media management has become one of the strategic tools for... Read More
It's the time of year when calendars crowd out the... Read More
When I search Google News for "surveys," I get nearly... Read More
From time to time, people ask me how public relations... Read More
Let's start out with a caution for business, non-profit and... Read More
Keep these few crucial details in mind when writing and... Read More
The public relations bar, should such a proficiency measure ever... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Everyone has something that drives them up a wall. You... Read More
When developing a publicity campaign for their business many owners... Read More
Journalists are trained and often experienced at getting information out... Read More
Yes, and that pressure often comes from a CEO who... Read More
For business, non-profit and association managers, is it publicity that... Read More
If you're seeking to promote yourself or your new business... Read More
Sure, any publicity is good. But don't invest time and... Read More
You're trying to recruit a downline into your program, you've... Read More
As the kids say, how cool is this?You're a business,... Read More
A wise friend of mine has often said, "There is... Read More
Business people often spend time and money trying to find... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Public Relations |