That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.
Often, Topic A has a controversial element, such as when tax cuts or Social Security is being discussed.
The last thing that you want to do is pick sides on a controversial issue--unless you want to cut your prospect base in half by offending 50% of the audience.
But as an independent expert providing objective, valuable, nonpartisan insight and analysis, you can stay above the fray ? and still win points.
You could beat your head against a wall twelve months a year, trying to get a reporter to write about your retirement planning story.
Or, by contacting a reporter when a prominent person is retiring, you could garner the free publicity you seek in a few short minutes.
Which is better?
If you can link your expertise to Topic A, you stand a great chance of getting media coverage for yourself. Jump onto that story and hold on tight.
Often, Topic A involves politics. As a subject-matter expert, your job is to explain, not to take sides. When each side has a proposal, you simply describe what the effect of the President's plan will be, and what the effect of Congress's plan will be.
Much of the discussion is held on political shows, where people are constantly arguing. Avoid these types of programs, and stake your claim in consumer and business oriented shows. There are plenty.
Let the noisemakers make noise, and while they do, you shed the light.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Lincoln Stretch rentals Alsip ..The next time a newspaper photographer takes your photo, remember... Read More
As a business, non-profit or association manager, why continue a... Read More
As if making sure your company runs smoothly on an... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
For those business, non-profit and association managers committed to PR... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
I've worked in media and public relations for 20 years,... Read More
Corporations are willing to pay substantial amounts of money to... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
If a reporter approached you about an interview, would you... Read More
What may be the more appropriate question is: What makes... Read More
Here are two to-the-point questions recently posed by several association... Read More
"Advertising is what you pay for. Publicity is what you... Read More
Early in my career as a public relations consultant, I... Read More
During my career as the head of media relations for... Read More
Press reviews are a common and basic feature for surveying... Read More
Although it seems less common these days, there are still... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
There's the old joke about the two buzzards sitting in... Read More
As a mobile detailing company it is important to have... Read More
What a shame! Potentially productive public relations people resting on... Read More
You bet! And in three ways vital to you as... Read More
When do you use the newspaper for publishing announcements for... Read More
Many people are intimidated by radio interviews, whether live or... Read More
When properly applied by business, non-profit and association managers, public... Read More
Western Springs shuttle limo ..We'd all like reporters to ask us about our career... Read More
What's a Capability Statement?As the name suggests, it tells potential... Read More
I'm what we in the business (the "business" being journalism)... Read More
What else, for goodness sake, could you as a business,... Read More
Writing a press (or media) release is quite an art... Read More
Like human nature over time, the power of good public... Read More
As a business, non-profit or association manager, do you see... Read More
The least expensive, most effective way for you to promote... Read More
Years ago when my Dad owned a group of local... Read More
As a business, non-profit or association manager, what do you... Read More
Getting on the radio can be a great tactical move... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Are you launching a new product or website? Announcing a... Read More
Have you ever gotten one of those letters from your... Read More
They know they had better do something positive about those... Read More
Redevelopment is replacing new construction throughout the Greater Boston area,... Read More
In larger cities with many outlets they are competing for... Read More
If you have had any experience in public relations or... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
Yes, you can call a reporter.I've said it before, in... Read More
And hurt bad if you are a business, non-profit or... Read More
You want to sell your products or services, and that... Read More
So, you've had your book published or you've gone the... Read More
With a dismal failure rate of more than 75 percent... Read More
There are all kinds of smart moves professionals can make... Read More
Public Relations |