Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it. Others take the approach that unless something is way out of line, the small business owner just doesn't say anything. What is you dress code in your small business? Is it an unspoken dress code? If so you are not alone.
Many consultants recommend for companies, which work outside that all crew members wear Levi's or Levi type shorts or pants. Other more lax policies include the use of sweat pants with a small caveat; Color. For instance; "You may wear sweats in black or dark blue, as long as they are not too baggy." In our company we know that "baggy clothes" or sweats will catch on everything, and light colored sweats will be ruined the first day. This is because we are in the car wash business. If you were in the landscape business, pool cleaning business or handy man arena, you may have a similar policy. In our company there are two types of approved shorts: Tan/Khaki shorts or Blue Levi type shorts/ Navy Blue Uniform Shorts. This might also be an idea for your small business. Coupled with a logo'ed polo shirt it makes a nice and comfortable uniform and employees are happy and you will convey the professional image you are looking for.
Shorts should have a pocket with a button or styled in a way so the employee will not lose any personal belongings when bending over. If your company works on expensive items or you own an antique store, art store or work on expensive automobiles, you may also wish to have a no metal button in front policy as you could easily damage the merchandise or customers personal property. This is always a concern in the detail shop of our car washes.
For women employees, use your best judgment. We don't recommend working in bikini bottoms unless you operate in a college town or a somewhere like Palm Springs where temperatures can be 100 plus degrees. If you're in Malibu, Venice, Palm Beach, Palm Springs, Lake Havasu, etc, anything goes. Super short shorts are in appropriate in many businesses although in some businesses they are part of the ambiance like sports bars for instance, tanning salons or jet ski rentals. One thing some small businesses fail to realize is that if sex is the only thing you have to sell, then something else is wrong with your entire business concept, marketing, product or service. You need to protect a professional image and instill confidence in your customer. If you cannot do that you can always resort to the "sex-sells" motif, but it will be quite obvious to everyone what you really stand for and the confidence you have in your own product or service. Think about it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.worldthinktank.net/wttbbs
Wayne ohare limo service .. Lockport Chicago limo O’HareFor a business, non-profit or association manager, they could be... Read More
It took me a while to see just HOW crucial... Read More
Question: Why should your business issue a press release? Answer:... Read More
If you leave a star player sitting on the bench,... Read More
The short answer is, it works best when its fundamental... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
What is the true purpose of public relations and how... Read More
Although media relations is not all there is to PR,... Read More
The world has woken up to ethical issues in corporate... Read More
You want to sell your products or services, and that... Read More
Where is there a business, non-profit or association manager who... Read More
It's the time of year when calendars crowd out the... Read More
Are you hesitating about hiring a publicist or, if you... Read More
It seems difficult to believe at the dawn of the... Read More
You have a story to tell. Your company has developed... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Think that you aren't big enough for national media coverage?... Read More
There are a lot of things that make a business... Read More
I say to business, non-profit and association managers, a key... Read More
Everyone knows the value of free publicity. And given the... Read More
UNDER FIREA friend whose organization is often in the media... Read More
Media management has become one of the strategic tools for... Read More
It happens to business, non-profit and association managers when their... Read More
Sure, as a manager, you have a talented member of... Read More
To get someone's name in the newspaper or a product... Read More
Albany Chicago limo service ..Fiercely combative business, non-profit and association managers use every PR... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
When outside audiences important to your operation do not understand... Read More
Media placement is an art. Practicing it often requires as... Read More
Early in my career as a public relations consultant, I... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
Decide once and for all to do something about those... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
Most business, non-profit and association managers live to tell about... Read More
Your public relations people are busy. The buzz is all... Read More
Yes indeed! If you are a young person who has... Read More
You have been if you're a business, non-profit or association... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Like human nature over time, the power of good public... Read More
Leaders in the business world need public relations big time,... Read More
A PR product or service launching is a perfect way... Read More
There's a dirty little secret about press releases that the... Read More
I recently worked with a group dealing with an unusual... Read More
You do not have to hire a publicist or advertise... Read More
If a reporter approached you about an interview, would you... Read More
There is a process for successfully getting publicity about your... Read More
Have you ever gotten one of those letters from your... Read More
Recently someone asked me why so many restaurants go out... Read More
Public Relations |