Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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I recently worked with a group dealing with an unusual... Read More
Are there secrets to gaining media coverage or is it... Read More
When special events and communications tactics rule the PR roost... Read More
An effort built around a string of print and broadcast... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
You can have dozens of marvelous ideas to get free... Read More
If you have had any experience in public relations or... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
Here are two to-the-point questions recently posed by several association... Read More
When times are tough, it's no time to ignore those... Read More
Small Business Owners should send press releases out at least... Read More
How do you make a friend of the media? A... Read More
Who wants to face the challenges of a business recovery... Read More
Demand that it pull its own weight in your boat... Read More
It's a phrase I hear over and over again from... Read More
As if making sure your company runs smoothly on an... Read More
Your important outside audiences behave in ways that stop you... Read More
There are all kinds of smart moves professionals can make... Read More
Writing a press (or media) release is quite an art... Read More
Years ago when my Dad owned a group of local... Read More
Without a solid, well-designed foundation, few buildings successfully withstand the... Read More
What else, for goodness sake, could you as a business,... Read More
Many of our clients are in service businesses, such as... Read More
Although media relations is not all there is to PR,... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Most people consider getting publicity the most important part of... Read More
Especially good advice for business, non-profit and association managers whose... Read More
I say public relations can be a matter of survival... Read More
Another way to really become known in your area is... Read More
Since the major part of a small business typically comes... Read More
If you do, it means:you don't value tracking the perceptions... Read More
It can bite you and waste your public relations budget... Read More
Don't assume that a reporter understands financial planning. If anything,... Read More
?lose the confidence of your key target audiences? discourage them... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
When a group of outsiders behaves in a way that... Read More
I address this article to businesses, associations, non-profits and public... Read More
Are there secrets to gaining media coverage or is it... Read More
For discerning business, non-profit and association managers, PR success is... Read More
1) Establish Rapport, then get the editor/producer excited.There's not a... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
So you have spent hours and hours writing, shaping and... Read More
Are you working as hard as you can in your... Read More
Do small-business owners always have to rely on large PR... Read More
In these days of every increasing demand and competition, there... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
Getting a press release published in a newspaper or magazines... Read More
With a dismal failure rate of more than 75 percent... Read More
Many of my clients have had the misguided perception that... Read More
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