Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory. To give your release extra impact, get a quote from a third-party.
Quoting yourself may seem unnatural to you at first, but it's what every reporter expects. Your quote should be about the information in the press release, not about how great you are. As I always say, the key to getting publicity is to build your story around information, not around yourself.
A good quote: "This tip is the single best advice for homeowners," said local attorney Nicole Jones.
A bad quote: "I am the best lawyer in town," Ms. Jones said.
If you are having trouble coming up with a quote, try interviewing yourself. I often use this technique when I need to come up with an appropriate quote. Think, "What would a reporter ask me?" Probably something about why you are doing what you are doing, what the significance of it is, or how it will change the lives of your readers.
It's often helpful to quote (with consent) clients, customers, colleagues, other experts in your area who complement your story. It shows the reporter there's more to the story than some hot air blowing their way. And it makes it easier for them to assemble a complete story.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Although I still believe there is a place for advertising... Read More
And the best way to mind your own business is... Read More
A wise friend of mine has often said, "There is... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
Commit this to memory, please: To get in the media,... Read More
Business, non-profit and association managers are in a stronger position... Read More
The wind of changes...The digital world has changed the form... Read More
Yes, you can call a reporter.I've said it before, in... Read More
The reason might be this simple: as a business, non-profit... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
If you want to know the best way to approach... Read More
When you pay good money for public relations services, you... Read More
"I want a pony, a tree house and the fastest... Read More
I often begin my media training sessions by asking members... Read More
If you want to succeed, build a great team. A... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
Hundreds of thousands of News Releases are sent out all... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
You know that getting publicity is vital to the health... Read More
And here it is: public relations alters individual perception leading... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
The easiest way to meet city council members is to... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
It behooves you to know and remember the names of... Read More
It behooves you to know and remember the names of... Read More
Getting a press release published in a newspaper or magazines... Read More
I got the latest issue of Internet Works in the... Read More
I say public relations can be a matter of survival... Read More
The reason might be this simple: as a business, non-profit... Read More
Community relations is one of those marketing strategies that isn't... Read More
To get someone's name in the newspaper or a product... Read More
Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
News releases (also called press releases) are an important part... Read More
Dear New York Times:I'd like to be quoted in one... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
The least expensive, most effective way for you to promote... Read More
You worked hard to get a story on your business... Read More
It sounds too simple to be true, but it really... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
When do you use the newspaper for publishing announcements for... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
Can your PR do something positive about the behaviors of... Read More
They know they had better do something positive about those... Read More
?lose the confidence of your key target audiences? discourage them... Read More
Photographs are essential for getting good publicity in the print... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
Recently someone asked me why so many restaurants go out... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
As a business, non-profit or association manager, you'll know it's... Read More
Public Relations |