Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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In larger cities with many outlets they are competing for... Read More
Although it seems less common these days, there are still... Read More
For a business, non-profit or association manager, they could be... Read More
Are you working as hard as you can in your... Read More
There is a process for successfully getting publicity about your... Read More
If you don't have a grip on public relations, how... Read More
What are you trying to do with your business, non-profit... Read More
Here's the point: people act on their own perception of... Read More
When your book is mentioned on television, sales go up.... Read More
You are in business for yourself, but how well do... Read More
Got a huge need for publicity and a tiny publicity... Read More
What else, for goodness sake, could you as a business,... Read More
Done right, it delivers the key, target audience behaviors you... Read More
You're a business, non-profit or association manager who needs to... Read More
As many of you already know, promoting and marketing your... Read More
I define public relations failure this way:key audience perceptions are... Read More
When outside audiences important to your operation do not understand... Read More
I often begin my media training sessions by asking members... Read More
Do editors of newspapers, magazines and online news sites really... Read More
When you should send samples with your press release:1) When... Read More
Public relations is the art, as one of my colleagues... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Everyone has an opinion on something, and you can leverage... Read More
Press reviews are a common and basic feature for surveying... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
Here's the point: people act on their own perception of... Read More
Being part of a trade show gives small business a... Read More
Strong for business, non-profit and association managers when they use... Read More
News releases are not the best way to get major... Read More
One of the most misunderstood and most underutilized promotional tools... Read More
From time to time, people ask me how public relations... Read More
Done right, it helps modify the behaviors of your most... Read More
Just like a financial planning client fears not having enough... Read More
If a reporter approached you about an interview, would you... Read More
Financial planners, the first thing to know about reporters is... Read More
A Press Release is a captive story that can be... Read More
What may be the more appropriate question is: What makes... Read More
One portion of your marketing plan that you probably don't... Read More
The next time a newspaper photographer takes your photo, remember... Read More
The right kind of PR, that is, the kind that... Read More
You worked hard to get a story on your business... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
You do if you're a business, non-profit or association manager... Read More
For some, public relations works well when their news release... Read More
What else, for goodness sake, could you as a business,... Read More
Southern grandmothers have often said, "there are only three... Read More
A few weeks ago I was participating on an on-line... Read More
What do your customers say about your company?Would you let... Read More
As a business, non-profit or association manager, why continue a... Read More
When times are tough, it's no time to ignore those... Read More
Public Relations |