What is the one thing that all of the best public relations
agencies do every year?
They research and compile editorial calendars from publications
that are pertinent to their client's business.
You should too.
What's an editorial calendar?
Editorial calendars are schedules of what topics a publication
plans for cover for a particular month. For example, the INC.
editorial calendar for July 2003
http://www.inc.com/advertise/magazine/calendar.html states that
they're writing an article on various business services.
Bingo!
If you feel that you can contribute to this particular topic,
call or email the editorial department at INC. (try to "speak" to
the managing editor) and find out who (which reporter) has been
assigned to write the story. Email or call the reporter and
explain how you can contribute. It's that simple -- it takes less
time than writing this article - and is much more effective than
blast-faxing a garbage bound press release to inappropriate
reporters.
Final thoughts: Many publications post their editorial calendars
on their Web sites -- usually they're found in their advertising
media kits. Otherwise, contact the publication's advertising
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 months in advance.
Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.inc.com/advertise/magazine/calendar.html
, he's sharing -- for the very first time -- his secrets of
scoring big publicity. For free articles, killer publicity tips
and much, much more, visit Bill's exclusive new site:
http://www.inc.com/advertise/magazine/calendar.html
Better check out the public relations fundamental premise, then take... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
They know they had better do something positive about those... Read More
As a business, non-profit or association manager, you have a... Read More
"Don't say you don't have enough time. You have exactly... Read More
Stripped down to its core, publicity is little more than... Read More
I believe this about public relations.People act on their own... Read More
The reason might be this simple: as a business, non-profit... Read More
Public relations and news releases are synonymous in the minds... Read More
What do your customers say about your company?Would you let... Read More
One portion of your marketing plan that you probably don't... Read More
The message is determined by analyzing the brand being marketed,... Read More
There are many ways you can get tons of free... Read More
When developing a publicity campaign for their business many owners... Read More
Well, for starters, because good public relations can alter individual... Read More
Just like a financial planning client fears not having enough... Read More
You are if you stand by while your public relations... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
Decide once and for all to do something about those... Read More
As you start getting more media-savvy, you'll find yourself coming... Read More
Corporations are willing to pay substantial amounts of money to... Read More
Think that you aren't big enough for national media coverage?... Read More
Public relations changes minds in the process of delivering what... Read More
Have you ever gotten one of those letters from your... Read More
Effective Media Relations Tips - What To Do After The... Read More
Early in my career as a public relations consultant, I... Read More
The easiest way to meet city council members is to... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
Writing an effective press release is a way to draw... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
Does the thought of knowing your verbs from your adjective... Read More
Reporters, by nature, are curious people.If you can get them... Read More
You have a story to tell. Your company has developed... Read More
Community relations is one of those marketing strategies that isn't... Read More
You bet! And in three ways vital to you as... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
You know, where you do something positive about the behaviors... Read More
Well, for starters, because good public relations can alter individual... Read More
So you've put yourself "out there" with a public relations... Read More
Although repetition is extremely important, there are times when advertising... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
You're a business, non-profit or association manager who needs to... Read More
OK, as a manager, your goal is to show a... Read More
Leaders in the business world need public relations big time,... Read More
1. Your press release should sound like news, not an... Read More
Almost every day, I hear the same question, over and... Read More
In fact, here are three really foolish goofs made by... Read More
Should it be measured in "publicity by the pound," or... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
You want to sell your products or services, and that... Read More
Public Relations |