Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Public relations changes minds in the process of delivering what... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
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If you do, it means:you don't value tracking the perceptions... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
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Demand that it pull its own weight in your boat... Read More
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Sure, as a manager, you have a talented member of... Read More
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One of the primary tools still used by PR professionals... Read More
I'm what we in the business (the "business" being journalism)... Read More
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Sure. What else do you call a human discipline whose... Read More
Lots of theories out there about public relations.Everything from "publicity's... Read More
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It can bite you and waste your public relations budget... Read More
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Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More
Most business, non-profit and association managers live to tell about... Read More
Almost assuredly you do, especially when your most important external... Read More
1) Package your story. Two critical elements will help you... Read More
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As a business, non-profit or association manager, any tool that... Read More
When outside audiences important to your operation do not understand... Read More
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What's a press release? This is generally a one page... Read More
Think that you aren't big enough for national media coverage?... Read More
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Most small businesses have logo'ed shirts, usually polo shirts with... Read More
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