Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
How to write a press release that generates free publicity... Read More
The public relations bar, should such a proficiency measure ever... Read More
With a dismal failure rate of more than 75 percent... Read More
Not a single reporter showed up at our news event.... Read More
Most people consider getting publicity the most important part of... Read More
As an entry level position to PR, I found myself... Read More
Where is there a business, non-profit or association manager who... Read More
This is the ending to my previous article, How to... Read More
In a media interview, always stick to your main points... Read More
Attracting new business: sometimes it happens by luck, sometimes by... Read More
You won't be if you accept a very simple premise.... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
In fact, here are three really foolish goofs made by... Read More
You know, where you do something positive about the behaviors... Read More
The most important thing to remember for any interview: stay... Read More
As an owner of an independent record label, I often... Read More
Although it seems less common these days, there are still... Read More
1. Your press release should sound like news, not an... Read More
Who wants to face the challenges of a business recovery... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
The payoff for business, non-profit or association managers can be... Read More
Have you fantasized about spreading word of your business on... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
A common complaint you'll hear is that the media is... Read More
You are a senior business, non-profit or association manager. So,... Read More
You do not have to hire a publicist or advertise... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
Everyone knows the value of free publicity. And given the... Read More
If your product or service can be given as a... Read More
I got the latest issue of Internet Works in the... Read More
Yes indeed! If you are a young person who has... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
The easiest way to meet city council members is to... Read More
They can when they invest in the basics. The best... Read More
Let's start out with a caution for business, non-profit and... Read More
"Don't say you don't have enough time. You have exactly... Read More
Media relations is a great profession.On good days, I earn... Read More
For a business, non-profit or association manager, they could be... Read More
In public relations, "junk" is more about attitude and lack... Read More
Decide once and for all to do something about those... Read More
Just happens to be public relations activity that alters individual... Read More
You know that getting publicity is vital to the health... Read More
If you're like most of my clients, you're probably interested... Read More
A well structured press release in an excellent way of... Read More
In a media interview, always stick to your main points... Read More
So, you've had your book published or you've gone the... Read More
Public Relations |