Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Everyone is talking about the Ps of successful marketing, so... Read More
Think of a triangle. On the left, imagine the story... Read More
Writing a press (or media) release is quite an art... Read More
Corporations are willing to pay substantial amounts of money to... Read More
"I want a pony, a tree house and the fastest... Read More
They can when they invest in the basics. The best... Read More
Yes, and that pressure often comes from a CEO who... Read More
Big corporations like General Motors and Coca-Cola spend thousands of... Read More
A musician spends years honing his craft. He writes world-class... Read More
Prior to a TV interview it is guaranteed the journalist... Read More
The public relations goal and strategy make sense; the message... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
Let's say you've called a reporter with some ideas for... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
You bet!Especially for business, non-profit and association managers who REALLY... Read More
The toughest thing about writing a news release is getting... Read More
If a reporter was writing a story about you and... Read More
Writing an effective press release is a way to draw... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
A well structured press release in an excellent way of... Read More
For some, public relations works well when their news release... Read More
The media live by the calendar. Your story pitch might... Read More
So you've put yourself "out there" with a public relations... Read More
You never know when 60 Minutes will knock on your... Read More
You're trying to recruit a downline into your program, you've... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
What's more crucial to the success of a business, non-profit... Read More
Almost every day, I hear the same question, over and... Read More
Think that you aren't big enough for national media coverage?... Read More
So, you've had your book published or you've gone the... Read More
As a business, non-profit or association manager, let the tacticians... Read More
Writing an effective press release is a way to draw... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
The truth is, you CAN attract the support of those... Read More
As if making sure your company runs smoothly on an... Read More
More than half of America skips the Super Bowl, the... Read More
Have you ever noticed that in communities without big universities,... Read More
Financial planners, the first thing to know about reporters is... Read More
In fact, here are three really foolish goofs made by... Read More
Better check out the public relations fundamental premise, then take... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
I recently worked with a group dealing with an unusual... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
Things are pleasant for many business, non-profit or association managers... Read More
Just like a financial planning client fears not having enough... Read More
Whether you are a business, non-profit or association manager, your... Read More
Are you working as hard as you can in your... Read More
Experience tells me that too many business, non-profit and association... Read More
One study found that as many as 90% of the... Read More
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