Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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The Acai Berry is starting to gain world wide recognition... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
News releases (also called press releases) are an important part... Read More
Publicity will take your financial planning practice, your business, and... Read More
Keep these few crucial details in mind when writing and... Read More
Although media relations is not all there is to PR,... Read More
When do you use the newspaper for publishing announcements for... Read More
With all due respect to all those stereotypical males out... Read More
WHITE NOISEA client recently told me about a fascinating new... Read More
When you should send samples with your press release:1) When... Read More
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Only two media in Spanish speaking countries offer RSS: the... Read More
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While scoring anice story in BusinessWeek or USA Today is... Read More
Strong for business, non-profit and association managers when they use... Read More
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The public relations goal and strategy make sense; the message... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
The public relations bar, should such a proficiency measure ever... Read More
Have you ever noticed how the same people's names always... Read More
You want to sell your products or services, and that... Read More
NOTE: Brad Phillips was a Producer for CNN's The Capital... Read More
With all due respect to all those stereotypical males out... Read More
A well structured press release in an excellent way of... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
As a business, non-profit or association manager, any tool that... Read More
The next time a newspaper photographer takes your photo, remember... Read More
News releases (also called press releases) are an important part... Read More
So you've put yourself "out there" with a public relations... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Quality public relations does something positive for business, non-profit and... Read More
The name of the game is doing our part to... Read More
Obviously, it hurts when a promising business project you backed... Read More
Press releases are a useful tool for announcing news and... Read More
Not a single reporter showed up at our news event.... Read More
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You thought of it, you researched it, you wrote it.... Read More
There's good news for public relations execs, marketing professionals and... Read More
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Although repetition is extremely important, there are times when advertising... Read More
One of the primary tools still used by PR professionals... Read More
Publicity is obtaining editorial coverage or features for your business.... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
One big mistake that many marketing-minded financial planners make when... Read More
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