Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Sorry about my otaku with this issue (otaku = more... Read More
Some folks see the word "strategic" as a needlessly tiresome... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
With all due respect to all those stereotypical males out... Read More
The message is determined by analyzing the brand being marketed,... Read More
The least expensive, most effective way for you to promote... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
Another way to really become known in your area is... Read More
When your book is mentioned on television, sales go up.... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
You worked hard to get a story on your business... Read More
The media's role is to package and spread news, current... Read More
It is virtually impossible to succeed professionally and personally without... Read More
Sure, as a manager, you have a talented member of... Read More
If you're trying to promote your store, but you don't... Read More
If you have had any experience in public relations or... Read More
Media interviews are an important part of an overall public... Read More
Sure. What else do you call a human discipline whose... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
There's still time to review your public relations program like... Read More
As a business, non-profit or association manager, you have a... Read More
? Don't wear all black. You'll look as though you're... Read More
You know that getting publicity is vital to the health... Read More
Being part of a trade show gives small business a... Read More
Often the first point of contact the media has with... Read More
Financial planners, the first thing to know about reporters is... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
The notion that a business, non-profit or association manager can... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
There'll never be a better time for a manager working... Read More
PR, that is public-relations, leads the way to effective advertising;... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
If you're serious about getting great results from your PR... Read More
How much more fundamental can you get than this? As... Read More
How you answer questions depends on many factors. Example what... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Recently, I told a friend (who's a business owner) that... Read More
As if making sure your company runs smoothly on an... Read More
So, you've had your book published or you've gone the... Read More
Corporations are willing to pay substantial amounts of money to... Read More
The power of public relations is its ability to alter... Read More
Well, autumn is upon us and with the onset of... Read More
Almost every day, I hear the same question, over and... Read More
As the kids say, how cool is this?You're a business,... Read More
Business to Business relationships come to expect a certain level... Read More
You're trying to recruit a downline into your program, you've... Read More
The next time a newspaper photographer takes your photo, remember... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
Public Relations |