Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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UNDER FIREA friend whose organization is often in the media... Read More
Southern grandmothers have often said, "there are only three... Read More
It's not unusual for clients of service providers to insist... Read More
Here are two to-the-point questions recently posed by several association... Read More
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So you have spent hours and hours writing, shaping and... Read More
What else, for goodness sake, could you as a business,... Read More
Experience tells me that too many business, non-profit and association... Read More
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Managers, please take a minute and read two sentences: People... Read More
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You have a story to tell. Your company has developed... Read More
As a business, non-profit and association manager, how satisfied are... Read More
Photographs are essential for getting good publicity in the print... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
If you do, it means:you don't value tracking the perceptions... Read More
You know, where you do something positive about the behaviors... Read More
Business people often spend time and money trying to find... Read More
There'll never be a better time for a manager working... Read More
The words are pop culture heroes.Movies such as "The Insider,"... Read More
As an owner of an independent record label, I often... Read More
There are many ways you can get tons of free... Read More
The media need you. Need the information and expertise you... Read More
Often the first point of contact the media has with... Read More
When you should send samples with your press release:1) When... Read More
You can if, as a business, non-profit or association manager,... Read More
As a business, non-profit or association manager, you'll know it's... Read More
There's an old African proverb:"If you think you are too... Read More
A Press Release is a captive story that can be... Read More
Some financial planners think that they shouldn't share their top... Read More
I say to business, non-profit and association managers, a key... Read More
For business, non-profit and association managers, is it publicity that... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Obviously, it hurts when a promising business project you backed... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
So you have spent hours and hours writing, shaping and... Read More
You have been if you're a business, non-profit or association... Read More
When you pay good money for public relations services, you... Read More
Some people think that publicity is all about paparazzi snapping... Read More
As the kids say, how cool is this?You're a business,... Read More
Last month, we told you about "pay for play," a... Read More
Media relations is a great profession.On good days, I earn... Read More
What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More
Let's say you've called a reporter with some ideas for... Read More
As someone with expertise in media relations, I've been asked... Read More
Powerful is a strong word. But it fits here. As... Read More
I am often asked by clients to target USA Today... Read More
To survive in business, you've got to focus your attention... Read More
Product/service publicity is the superhighway to business success everyone dreams.... Read More
As an entry level position to PR, I found myself... Read More
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