Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
Every organization has issues that could affect its operation. The... Read More
As the kids say, how cool is this?You're a business,... Read More
Just because a publication is small doesn't mean that getting... Read More
Yes, that's what public relations really is when it tracks... Read More
As a business, non-profit or association manager, you'll know it's... Read More
Above all, you need to know that the right PR... Read More
Although I still believe there is a place for advertising... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
A few weeks ago I was participating on an on-line... Read More
Publicity is an important and often overlooked tool of creative... Read More
I got the latest issue of Internet Works in the... Read More
I often begin my media training sessions by asking members... Read More
Media relations, simply put, is the business of building and... Read More
As a business, non-profit or association manager, let the tacticians... Read More
When properly applied by business, non-profit and association managers, public... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Have you fantasized about spreading word of your business on... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
Today's issue of Lean Marketing Champions features tips on doing... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
What's a press release? This is generally a one page... Read More
That's like asking if advertising is all about type faces... Read More
Do you have a great idea for a story, but... Read More
Let's say you've called a reporter with some ideas for... Read More
Recently someone asked me why so many restaurants go out... Read More
The least expensive, most effective way for you to promote... Read More
If you are in Australia at the moment, it is... Read More
It's a phrase I hear over and over again from... Read More
Decide once and for all to do something about those... Read More
Recently someone asked me why so many restaurants go out... Read More
You are a senior business, non-profit or association manager. So,... Read More
I believe this about public relations.People act on their own... Read More
The most important thing to remember for any interview: stay... Read More
They say that image is everything and some of us... Read More
Journalists are trained and often experienced at getting information out... Read More
There'll never be a better time for a manager working... Read More
A reporter's job is to get the most accurate and... Read More
There are a lot of things that make a business... Read More
During my career as the head of media relations for... Read More
For business, non-profit and association managers, is it publicity that... Read More
Publicity seekers know that Christmas can provide a bonanza of... Read More
Let's say you've called a reporter with some ideas for... Read More
"Advertising is what you pay for. Publicity is what you... Read More
Obviously, it hurts when a promising business project you backed... Read More
What a shame! Potentially productive public relations people resting on... Read More
Almost assuredly you do, especially when your most important external... Read More
You thought of it, you researched it, you wrote it.... Read More
"Cindy, where's that story? I need it yesterday!""Coming right up,... Read More
We rely on all kinds of tools and advice to... Read More
Imagine that you are a radio producer. You have to... Read More
Public Relations |