When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".
Everybody "wishes" for this, but this rarely happens automatically. If you want publicity, you need to give up this "delusion", and pro-actively, systematically, and aggressively contact the media.
CNN and USA Today are NOT going to automatically contact you. Instead, these people are EXPECTING you to "pitch" them on story ideas.
They EXPECT you to hunt them down, notify, inform, and solicit story ideas.
This is simply the truth of people in the media. True, they don't want a sales pitch, but the DO want unique, interesting stories.
Without going into a tirade about the role of media in our culture, you simply have to accept the fact, that if you want media coverage, you're going to need to take the initiative.
I know, you may have fears and hesitation about calling some of the "hotshots" in the media, however, if you do not approach them, they will not approach you, even if you've got the hottest story in town!
SO, get the fantasy of producers finding you out of your head, right now!
Good, now welcome to a brave new world....
Now that you've forgotten about that silly idea, you can NOW TAKE ACTION!
The articles in this newsletter in weeks to come will give you many angles on using PR to get media. You'll get fail-safe, proven methods to get the attention of key players in the media. You'll learn who to contact, how to begin the relationships, and how to make those relationships productive.
You will also learn the "mindset" so that you can set yourself up psychologically for success.
But NOTHING happens until you take action. Not just "episodic", one-shot action, but systematically, week after week, proactively soliciting the media, to get the publicity you deserve.
You can do this. I believe in you. Just take one step att a time, and witness your story proactively shared with the world.
Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to freecd@rapidresultsmarketing.com
Lincoln Stretch rentals Alsip ..Would you advise clients to buy a stock based on... Read More
Although media relations is not all there is to PR,... Read More
Think of a triangle. On the left, imagine the story... Read More
Southern grandmothers have often said, "there are only three... Read More
How to write a press release is a major challenge... Read More
As a business, non-profit or association manager, your public relations... Read More
The media live by the calendar. Your story pitch might... Read More
For discerning business, non-profit and association managers, PR success is... Read More
When your book is mentioned on television, sales go up.... Read More
What is the one thing that all of the best... Read More
1) Package your story. Two critical elements will help you... Read More
Imagine that you are a radio producer. You have to... Read More
Because PR can be difficult to control, it is often... Read More
Business, non-profit and association managers are in a stronger position... Read More
Recently, I told a friend (who's a business owner) that... Read More
I heard a speaker recently who was talking about how... Read More
As a manager, does your current business, non-profit or association... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
Recently someone asked me why so many restaurants go out... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
So many restaurants spend money on publicity and then practically... Read More
Media relations, simply put, is the business of building and... Read More
As a business, non-profit or association manager, do you see... Read More
Getting a press release published in a newspaper or magazines... Read More
How do you make a friend of the media? A... Read More
Western Springs shuttle limo ..Non-news professionals often have a hard time understanding why their... Read More
Business, non-profit and association managers are in a stronger position... Read More
1. Your press release should sound like news, not an... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
Talkback radio offers a fantastic opportunity to access thousands of... Read More
Well, autumn is upon us and with the onset of... Read More
The world has woken up to ethical issues in corporate... Read More
"Don't say you don't have enough time. You have exactly... Read More
To survive in business, you've got to focus your attention... Read More
One big mistake that many marketing-minded financial planners make when... Read More
Ideally, you will have two types of quotes in your... Read More
I mean public relations that presumes from the get-go that... Read More
Recently someone asked me why so many restaurants go out... Read More
Yes, you can call a reporter.I've said it before, in... Read More
Do you dream of being on Oprah Winfrey's television show?... Read More
It took me a while to see just HOW crucial... Read More
It's hard to imagine a reporter working today who doesn't... Read More
In this great country of ours, there are basically three... Read More
Sure. What else do you call a human discipline whose... Read More
If you don't have a grip on public relations, how... Read More
1. Appearing in other types of media is the best... Read More
I don't know about you but I get really frustrated... Read More
You've heard "them" say it, haven't you?By "them" I mean... Read More
You do if you're a business, non-profit or association manager... Read More
1) Package your story. Two critical elements will help you... Read More
Public Relations |