You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
Certain people skills are important for all business people. Online affiliate business presents unique challenges to the webmaster. While modern society tends towards individualism to the extreme, no consideration for others, and oftentimes total lack of self-restraint, internet relationships additionally have the mixed reputation of being cold and emotionless, depersonalized, fake, extreme (as in "flaming"), and untrustworthy until proven trustworthy.
Add to this skepticism towards commercialism both on and offline ("what's he trying to sell me? what's the catch?") and you can understand the importance of learning internet ettiquette for business success. I'll give you 8 points to keep in mind.
1. Thoughtful attention:
Most internet communication is via the written word. For example, I can tell you that a website is really cool; maybe you're first impression is that I'm saying I like it because it's hip and trendy. In the context of a discussion of website color palettes I may be referring to the shades of blue and gray used. Or maybe I mean the site doesn't draw the visitors...you see my point. Clarity is important.
2. Taking the time for clarity:
The internet has accustomed us to instant gratification. Just as you may not stick around if a website takes more than 10 seconds to load, or if a webmaster takes more than 30 seconds to make his point, you may not take the time to clarify what's been said in an email or chat and become angry or impatient. It's important to understand intentions. Be careful to separate your own emotional reaction from what was actually meant. Be sure you understand that the intention was to poke friendly fun, not to criticize, and so on.
3. Timely communication:
Understand the customers' or colleagues' expectations and needs, and be considerate of how and when you communicate. Remember that people need to be remembered, recognized and included.
4. Create a culture of caring:
As I stated above, we live in a world of lack of consideration. Think about how careless we can become with our language when we rely on eye contact and body language to communicate our meaning. These are absent on the internet. We have to consciously create a culture of caring. Everyone needs to feel safe, connected and important. Building trust allows everyone to ask questions, which is the only way to learn, even when they risk appearing stupid.
5. Be the Super Affiliate you want in your downline:
Express your goals, accept responsibility for your words, remember that we are all teachers, be visible (in forums, in your blog, with personal notes and changes in your website text, updates and newsletters). Be honest and genuine, listen well, be generous and helpful, be clear in expressing what you need, give thanks and stay in touch.
6. Help others achieve their goals: Refer your customers elsewhere when appropriate, this builds trust like no other action can. This can even lead to reciprocity from your competition or a joint venture.
7. Find common ground: remember you are building friendships and teamwork as well as making money.
8. Remember, you are your team's greatest advocate. If you've learned the above skills well, you know your teammates and can come to their aid and defense if need be. You're there when they need you, and their testimonials grace your homepage.
If you allow yourself to grow and change in these 8 ways and apply them to your internet communications, you'll be successful at building trust and rapport with your online colleagues. They'll be scrambling to sign up and they'll want to stick around.
Glenn Beach is a poet, writer and home business entrepreneur in Nova Scotia, Canada. Free newsletter, more articles, and business start-up info at: http://www.work-at-home-business-opportunity-canada.com
Don't assume that a reporter understands financial planning. If anything,... Read More
You have been if you're a business, non-profit or association... Read More
When most people think about marketing, they think advertising. While... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Say, from tactics like special events, brochures and press releases... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
Your public relations people are busy. The buzz is all... Read More
You never know when 60 Minutes will knock on your... Read More
The wind of changes...The digital world has changed the form... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Well, for starters, because good public relations can alter individual... Read More
Have you ever noticed that in communities without big universities,... Read More
As a business, non-profit or association manager, do you see... Read More
If I were coaching you as a business, non-profit or... Read More
Public relations and news releases are synonymous in the minds... Read More
What's a press release? This is generally a one page... Read More
As a business, non-profit or association manager, occasions will arise... Read More
As eyes look forward to a new business year, many... Read More
Here's the point: people act on their own perception of... Read More
Yes, you can call a reporter.I've said it before, in... Read More
If you want to succeed, build a great team. A... Read More
Looking to get your name into a magazine? You need... Read More
Relationships are based on trust-not just romantic relationships, or doctor/patient... Read More
1. Appearing in other types of media is the best... Read More
Everyone knows the value of free publicity. And given the... Read More
As a business, non-profit or association manager trying to get... Read More
Andrew Bogut, the Australian basketballer is now officially in the... Read More
What's a press release? This is generally a one page... Read More
This is the ending to my previous article, How to... Read More
If you want to know the best way to approach... Read More
The media need you. Need the information and expertise you... Read More
Are you launching a new product or website? Announcing a... Read More
So you have spent hours and hours writing, shaping and... Read More
Many of our clients are in service businesses, such as... Read More
Tis' the season for business and corporate gift-giving! If you... Read More
If you get the hang of speaking to the press... Read More
What's REALLY potent for a business, non-profit or association manager... Read More
Sure, as tactics usually presented to business, non-profit and association... Read More
Done right, it delivers the key, target audience behaviors you... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
Media management has become one of the strategic tools for... Read More
It really is powerful when a business, non-profit or association... Read More
And not results you can measure only in terms of... Read More
You are in business for yourself, but how well do... Read More
It behooves you to know and remember the names of... Read More
Because good public relations can alter individual perception and lead... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
A PR product or service launching is a perfect way... Read More
How much more fundamental can you get than this? As... Read More
Public Relations |