We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?
Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into the PR game will cost them thousands NOT hundreds of dollars. If you take the traditional approach to public relations, you may be right PR Agencies are known for high hourly rates and retainer payment plans.
But the INTERNET has changed all that, empowering business owners with a host of tools they can deploy to enhance all parts of their business including building a strong public relations program.
Like many business owners, you may feel that your regular monthly ad in the newspaper is enough publicity for the month and all you have to do is sit back and wait for the customers to show up at the door. NOT so! Running any kind of business - no matter how small - without a dynamic PR program is leaving something that can rapidly grow your business in the lap of the gods.
Take the first step - talk to someone who knows something about PR - many companies such as www.prmadeeasy.com offer a free introductory consultation to help you get started. AND then, believe it or not, you can start doing your own PR.
Would your business benefit from a strong PR campaign?
If the answer is yes to any of these questions, with a few hours of your time and the aid of some well-crafted online tools and resources, you could be profiting from a well-honed PR campaign.
PR is more than just sending e-mails and writing press releases, Public Relations can also help explore and exploit strategies such as:
If you're still debating whether PR can help you, consider one final point: You need to proactively manage your business from day one and if your company's reputation matters it means you need a public relations program and strategy to ensure your business is profitable and protected.
About The Author
Barry Forward is the Executive Vice-President of Reputations Inc. http://www.reputations.com and has an extensive background in public relations. He is also a co-founder and director of Showstar Online.com. You can read similar articles to this on the Reputations Inc website http://www.reputations.com. http://www.reputations.com
Lincoln Stretch rentals Alsip ..For some, public relations works well when their news release... Read More
The real public relations geniuses might be managers. You know,... Read More
Although, as a business, non-profit or association manager, you may... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
As small businesses we have an opportunity and an obligation... Read More
If your reading this, you must be online and most... Read More
When ABC News anchor Peter Jennings announced he had lung... Read More
Many of my clients have had the misguided perception that... Read More
Have you ever gotten one of those letters from your... Read More
It's hard to imagine a reporter working today who doesn't... Read More
Would you like to be the next Dr. Phil, Suze... Read More
You do if you're a business, non-profit or association manager... Read More
It took me a while to see just HOW crucial... Read More
Sure, as a manager, you have a talented member of... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
Obviously, it hurts when a promising business project you backed... Read More
There'll never be a better time for a manager working... Read More
If you're an online business using public relations (PR) to... Read More
In this great country of ours, there are basically three... Read More
One of the primary tools still used by PR professionals... Read More
Yes indeed! If you are a young person who has... Read More
Should it be measured in "publicity by the pound," or... Read More
Radio is a powerful publicity tool. Most stations offer news... Read More
Recently, I told a friend (who's a business owner) that... Read More
If I were coaching you as a business, non-profit or... Read More
Western Springs shuttle limo ..Your public relations people are busy. The buzz is all... Read More
Done right, it helps modify the behaviors of your most... Read More
The practice of public relations is often misunderstood, thus overlooked... Read More
Who wants to face the challenges of a business recovery... Read More
Here's the point: people act on their own perception of... Read More
It's one thing for a senior manager to approve story... Read More
There's a dirty little secret about press releases that the... Read More
And show it for what it is - a humdinger... Read More
Let's say you've called a reporter with some ideas for... Read More
Gaining news coverage on a successful press tour requires planning,... Read More
A few weeks ago I was participating on an on-line... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
If, as is often the case, you are preoccupied with... Read More
There'll never be a better time for a manager working... Read More
How you answer questions depends on many factors. Example what... Read More
Hundreds of thousands of News Releases are sent out all... Read More
THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father... Read More
Many of our clients are in service businesses, such as... Read More
You are if you stand by while your public relations... Read More
For many of us, the word quality is closely related... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Quality public relations does something positive for business, non-profit and... Read More
It's safe to say that we live in interesting times.... Read More
Once considered the stepchild of the publishing industry, custom publishing... Read More
The power of PassionPassion is an extraordinarily powerful spring. Without... Read More
Public Relations |