Financial planners, the first thing to know about reporters is this: they are busy.
Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource. This leads to three tips for marketing-minded financial planners.
When a reporter calls ? move quickly
A reporter calls you. Great! Now what? Just remember this tip: media people rate you as a resource on strange criteria, such as ? how fast you call them back. If you don't call swiftly enough, they'll quote someone else. Media time is not like regular time: for them, three hours is not a quick callback. It's an eternity. And probably for you, it's a missed opportunity.
As you're following the media, ask yourself new questions
Examples of questions to ponder regularly: Why did they quote that expert? Look on their web site to see if they have any publicity materials you can review. Which reporters seem to cover my topics? Start a list of reporters and media that cover your topic regularly. You're going to become friends with them before long.
Don't build your publicity campaign solely around press releases
Don't rely on press releases to build your PR campaign. Reporters get 30 of 'em a day ? and toss most. (Repeat after me: "Most press releases get tossed.") Instead, build relationships and send useful information in other forms.
ned steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of ned steele To learn more visit ned steele or call 212-243-8383.
Lincoln Stretch rentals Alsip ..You won't accomplish much if you call the gas company... Read More
And show it for what it is - a humdinger... Read More
It really is powerful when a business, non-profit or association... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
New business owners often miss out on publicity opportunities because... Read More
A few weeks ago I was participating on an on-line... Read More
More than half of America skips the Super Bowl, the... Read More
Many people are intimidated by radio interviews, whether live or... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
Really? You mean there are NO perceptions and behaviors peculiar... Read More
As the kids say, how cool is this?You're a business,... Read More
The media need you. Need the information and expertise you... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
The VIP databases are fun to create and can be... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
Although media relations is not all there is to PR,... Read More
Media interviews are an important part of an overall public... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
Above all, you need to know that the right PR... Read More
1. Appearing in other types of media is the best... Read More
As a business, non-profit or association manager, let the tacticians... Read More
Last month, we told you about "pay for play," a... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
I heard a speaker recently who was talking about how... Read More
Sorry about my otaku with this issue (otaku = more... Read More
Western Springs shuttle limo ..News releases (also called press releases) are an important part... Read More
How cool is this? You're a business, non-profit or association... Read More
It's not unusual for clients of service providers to insist... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
The Today show? The New York Times? Vanity Fair? What's... Read More
As a business, non-profit or association manager, you have a... Read More
In fact, here are three really foolish goofs made by... Read More
As a business, non-profit or association manager, why continue a... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
It used to be that all you had to do... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
Fiercely combative business, non-profit and association managers use every PR... Read More
For many of us, the word quality is closely related... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
OK, as a manager, your goal is to show a... Read More
I define public relations failure this way:key audience perceptions are... Read More
You have a story to tell. Your company has developed... Read More
You're trying to recruit a downline into your program, you've... Read More
Would you like to be the next Dr. Phil, Suze... Read More
For some, public relations works well when their news release... Read More
Business, non-profit and association managers get a ton of satisfaction... Read More
Because when it comes to public relations, non-believers can produce... Read More
Public relations is popular because it is very cost-effective and... Read More
Effective Media Relations Tips - What To Do After The... Read More
Public Relations |