Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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The most sensible way for business, non-profit or association managers... Read More
Why, public relations that stays true to its fundamental premise,... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
It's one thing for a senior manager to approve story... Read More
Say, from tactics like special events, brochures and press releases... Read More
Do it by restructuring your business, non-profit or association public... Read More
Whenever a recession or volatility threatens the economy, companies immediately... Read More
As the practice of public relations in China continues to... Read More
Each of us is exposed to people from other cultures... Read More
And here it is: public relations alters individual perception leading... Read More
Well, for starters, because good public relations can alter individual... Read More
Like human nature over time, the power of good public... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
True, because department, division or subsidiary managers for a business,... Read More
Is your business looking for new and creative ways to... Read More
When is your best advertisement not an advertisement? When it's... Read More
It's the time of year when calendars crowd out the... Read More
In fact, here are three really foolish goofs made by... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
Public relations writing when writing press releases can be a... Read More
Ever get the feeling that your public relations program isn't... Read More
Many of my clients have had the misguided perception that... Read More
In larger cities with many outlets they are competing for... Read More
The Acai Berry is starting to gain world wide recognition... Read More
Is that what we are? Fanatic, over-the-top disciples of some... Read More
As small businesses we have an opportunity and an obligation... Read More
Managers ? the business, non-profit and association sort ? really... Read More
As a business, non-profit or association manager, you have a... Read More
When outside audiences important to your operation do not understand... Read More
The truth is, you CAN attract the support of those... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
PR that really does something positive about the behaviors of... Read More
Imagine you're in the breakfast cereal business. You make the... Read More
Sometimes there seems to be no client news worthy of... Read More
Business, non-profit and association managers committing their public relations resources... Read More
For a business, non-profit or association manager, they could be... Read More
It sounds too simple to be true, but it really... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
I define public relations failure this way:key audience perceptions are... Read More
? Don't wear all black. You'll look as though you're... Read More
What a shame! Potentially productive public relations people resting on... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
It's the time of year when calendars crowd out the... Read More
Media placement is an art. Practicing it often requires as... Read More
There's still time to review your public relations program like... Read More
That big story the media pursue each day is what... Read More
What are you trying to do with your business, non-profit... Read More
Let's say you've called a reporter with some ideas for... Read More
No comment. These are probably the two most damaging words... Read More
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