Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
1) Package your story. Two critical elements will help you... Read More
Most small businesses have logo'ed shirts, usually polo shirts with... Read More
It really is powerful when a business, non-profit or association... Read More
Once upon a time, there was a young, stressed out... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
Just like a financial planning client fears not having enough... Read More
Everyone has an opinion on something, and you can leverage... Read More
Public relations changes minds in the process of delivering what... Read More
You've probably noticed, if you live on this planet, that... Read More
As a business, non-profit or association manager, what do you... Read More
Who wants to face the challenges of a business recovery... Read More
You do if you're a business, non-profit or association manager... Read More
Because good public relations can alter individual perception and lead... Read More
As eyes look forward to a new business year, many... Read More
When properly applied by business, non-profit and association managers, public... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
The Acai Berry is starting to gain world wide recognition... Read More
You thought of it, you researched it, you wrote it.... Read More
There's the old joke about the two buzzards sitting in... Read More
Last month, we told you about "pay for play," a... Read More
Media kits include a combination of information whether created for... Read More
I am often asked by clients to target USA Today... Read More
This guide to "SEOing" your PR efforts can help you... Read More
Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More
It's difficult enough running the day-to-day aspects of a business,... Read More
As a business, non-profit or association manager, do you see... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
Public relations is the art, as one of my colleagues... Read More
Would you advise clients to buy a stock based on... Read More
We rely on all kinds of tools and advice to... Read More
You can if, as a business, non-profit or association manager,... Read More
Each of us is exposed to people from other cultures... Read More
At the core of any successful public relations campaign is... Read More
Considering how fundamental they are to the publicist's trade,it's always... Read More
As the kids say, how cool is this?You're a business,... Read More
Promotion for Professional Services Providers requires a different approach than... Read More
That's like asking if advertising is all about type faces... Read More
A new public relations blueprint could be a good idea... Read More
What else, for goodness sake, could you as a business,... Read More
You have been if you're a business, non-profit or association... Read More
True, because department, division or subsidiary managers for a business,... Read More
As a business, non-profit or association manager, what do you... Read More
Why, public relations that stays true to its fundamental premise,... Read More
I believe this about public relations.People act on their own... Read More
What may be the more appropriate question is: What makes... Read More
Sorry about my otaku with this issue (otaku = more... Read More
As eyes look forward to a new business year, many... Read More
The Internet may have opened worlds for businesses and consumers,... Read More
Just happens to be public relations activity that alters individual... Read More
Public Relations |