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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Will fake movie trailers made with AI become real enough to take over Hollywood? Kurt “CyberGuy" Knutsson discusses more about spotting AI movie trailers and how they work.

Kurt “CyberGuy" Knutsson discusses how Triton Submarines redefines the underwater experience with the Triton 660/9 AVA, which offers panoramic views and unparalleled ocean access.

If your Facebook account has been hacked and you're having trouble logging back in, Kurt “CyberGuy" Knutsson shows you some steps to recover your account.

Kurt “CyberGuy" Knutsson reveals how the Aloha Unleashed project showcases a dual-arm robot system that autonomously performs tasks, demonstrating remarkable precision in robotics.

Air Force Secretary Frank Kendall boarded the cockpit of an F-16 controlled by artificial intelligence on Friday, before the plane entered a dogfight with a human-controlled plane.

Using a virtual private network to seach the internet has its pros and cons. It can provide more security and privacy. But users can be blocked from websites.

Dragon 12 is an underwater kite manufactured by Swedish company Minesto that promises to generate clean electricity deep under the sea.

The Federal Communications Commission slapped the nation's four biggest mobile carriers with fines totaling $200 million for unauthorized sharing of customer location information.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

The fully electric Atlas 2.0 robot was designed for real-world applications, and it is capable of lifting and maneuvering heavy, irregular objects.

Rather than spending time searching for the right buttons, here are a variety of keyboard shortcuts to make your workflow easier, faster and with less clutter.

High tech video cameras seem to find their way into the hands of Peeping Toms in hotels, dressing rooms and rental properties. Here's how to keep yourself safe.

If you consider Facebook's "People You May Know" section distracting, there's a way to temporarily remove it. There is no permanent way to eliminated it.

ChatGPT is an industry game-changer — here are a few simple prompts that can easily come in handy as personal and professional life hacks.

IPhones have several voice assist options available — like Siri and VoiceOver — that can help users search the web and read articles by voice.

The X1 exoskeleton is a motorized artificial intelligence-powered all-terrain device that straps to your waist and thighs for hiking climbing and running.

Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.

Hackers and scammers portray themselves as legitimate businesses or people with urgent propositions to entice victims to open compromising documents.

A decommissioned Boeing 737 that operated in Indonesia is now a luxurious private villa about 492 feet above the sea in Bali.

If you can't log in to your email account, you might want to try one of these methods to get yourself back in. Kurt “CyberGuy" Knutsson shows you how.

Kurt “CyberGuy" Knutsson introduces you to HERO-BLUE, a biomimetic, multimodal locomotion robot poised to transform underwater exploration and maintenance.

Kurt “CyberGuy" Knutsson reveals how the "Yahoo Boys" scam utilizes deepfake and face-swapping technology to trick people who believe they are in a romantic relationship.

Kurt “CyberGuy" Knutsson: Video shows Tesla Semi can navigate icy conditions, potentially offering a sustainable, all-weather, heavy-duty transport solution amid emissions concerns.

Tech guru Kurt "CyberGuy" Knutsson offers solutions to fixing a personal computer that freezes up. There are a number of reasons this might be happening.

The rollout of Apple's iOS 17 brought a subtle "Rebound" notification tone that's gotten some criticism. Kurt "CyberGuy" Knutsson explains a fix.

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