Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
|||
As the comedian Steve Martin once said, "some people have... Read More
Commit this to memory, please: To get in the media,... Read More
? Don't wear all black. You'll look as though you're... Read More
Even after a nice piece in a national publication, or... Read More
As if making sure your company runs smoothly on an... Read More
Effective Media Relations Tips - What To Do After The... Read More
Many of our clients are in service businesses, such as... Read More
You're trying to recruit a downline into your program, you've... Read More
Above all, you need to know that the right PR... Read More
Some financial planners think that they shouldn't share their top... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
Almost every day, I hear the same question, over and... Read More
As a business, non-profit or association manager, why continue a... Read More
PR that really does something positive about the behaviors of... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
It's not unusual for clients of service providers to insist... Read More
As a business, non-profit or association manager, you have a... Read More
A wise friend of mine has often said, "There is... Read More
I am often asked by clients to target USA Today... Read More
Is your business looking for new and creative ways to... Read More
If you're serious about getting great results from your PR... Read More
Does it really make sense to bet your PR budget... Read More
Press reviews are a common and basic feature for surveying... Read More
If you're like most publicity seekers, you probably think oneproject... Read More
This guide to "SEOing" your PR efforts can help you... Read More
How do press releases or interest stories have an effect... Read More
Because when it comes to public relations, non-believers can produce... Read More
Everyone knows the value of free publicity. And given the... Read More
A press kit is an essential press relations tool. While... Read More
?makes the rules, of course.But when the gold takes the... Read More
Here's the point: people act on their own perception of... Read More
An effort built around a string of print and broadcast... Read More
Decide once and for all to do something about those... Read More
You want to sell your products or services, and that... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Because PR can be difficult to control, it is often... Read More
1) Do you NEED solid, consistant media exposure...week after week,... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
As a business, non-profit and association manager, how satisfied are... Read More
Think of a triangle. On the left, imagine the story... Read More
It could, but what if it doesn't?Will you be prepared?Will... Read More
Strong for business, non-profit and association managers when they use... Read More
Media kits include a combination of information whether created for... Read More
If you have had any experience in public relations or... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Most business, non-profit and association managers live to tell about... Read More
It seems difficult to believe at the dawn of the... Read More
Imagine that you are a radio producer. You have to... Read More
There's an old African proverb:"If you think you are too... Read More
In an ideal world, your business would be overflowing withnewsworthy... Read More
Public Relations |