Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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If your product or service can be given as a... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
As a business, non-profit or association manager, why continue a... Read More
While awaiting economic recovery, business needs to attract the attention... Read More
Business, non-profit or association managers hurt their own public relations... Read More
?makes the rules, of course.But when the gold takes the... Read More
While scoring anice story in BusinessWeek or USA Today is... Read More
I say to business, non-profit and association managers, a key... Read More
There's the old joke about the two buzzards sitting in... Read More
Just promoted to manager?Here's something you need to know.Whether you... Read More
Everything, that is, if you ignore those folks whose behaviors... Read More
Sure, as a manager, you have a talented member of... Read More
How do you make a friend of the media? A... Read More
Tracking your correspondence with reporters, via phone or email, is... Read More
You bet! And in three ways vital to you as... Read More
As a business, non-profit or association manager, what do you... Read More
Where is there a business, non-profit or association manager who... Read More
E-mail is becoming the preferred way to receive media releases.... Read More
I got the latest issue of Internet Works in the... Read More
And the best way to mind your own business is... Read More
Why, public relations that stays true to its fundamental premise,... Read More
What is bad PR?Well, if you're a business, non-profit or... Read More
When properly applied by business, non-profit and association managers, public... Read More
Ain't a gonna happen unless business, non-profit and association managers,... Read More
PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush... Read More
There's the old joke about the two buzzards sitting in... Read More
The least expensive, most effective way for you to promote... Read More
Most business, non-profit and association managers live to tell about... Read More
When your book is mentioned on television, sales go up.... Read More
You do if you're a business, non-profit or association manager... Read More
Public relations writing when writing press releases can be a... Read More
When starting a successful business venture or launching a new... Read More
That's like asking if advertising is all about type faces... Read More
Use journalistic styleReporters are busy. Just like you.So when you... Read More
As an entry level position to PR, I found myself... Read More
If you don't have a grip on public relations, how... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
You are in business for yourself, but how well do... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
It behooves you to know and remember the names of... Read More
With a dismal failure rate of more than 75 percent... Read More
Financial planners, the first thing to know about reporters is... Read More
In public relations, "junk" is more about attitude and lack... Read More
Does the thought of knowing your verbs from your adjective... Read More
One study found that as many as 90% of the... Read More
As the kids say, how cool is this?You're a business,... Read More
About a year ago I read a feature story in... Read More
Reporters, by nature, are curious people.If you can get them... Read More
Often the first point of contact the media has with... Read More
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