35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

What in the name of Neptune's beard is that thing? A ghost? An alien? The ghost of an alien?
There are more than 4 billion bits of microplastic floating in Tampa Bay, according to a new study.
A massive 411-pound feral hog marauding through a Texas golf course was captured and removed last week.
A medieval stone carving of a 12th century queen has been discovered at an Abbey in southern England.
Volcanic eruptions can often be devastating to nearby regions, but a remote volcano in Russia is responsible for some beautiful sunsets, according to researchers.
Saturn's rings may be shining as bright as ever, but the debate over how old they are has been given new life following a recently published study.
Space is hard. That was the takeaway on Sept. 7, when the Indian Space Research Organisation (ISRO) lost contact with its Vikram lunar lander during an attempt to touch down at the moon's south pole. 
The small town of Rachel, Nevada, located in the middle of the desert and home to only about 50 people, could be flooded with thousands of people this coming weekend after the joke Facebook post to storm Area 51 – the top-secret military base that conspiracy theorists believe houses aliens – went viral.
In rare footage, two beavers have been caught on camera wrestling with each other in a Scottish river.
Scientists in the U.K. have spotted a mysterious shipwreck in the North Sea that may be a merchant ship sunk by a U-boat during World War II.
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Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More

Media Relations: Should You Pay For News Coverage?

Dear New York Times:I'd like to be quoted in one... Read More

Celebrities Cant Have It Both Ways

Corporations are willing to pay substantial amounts of money to... Read More

Top 10 Tips for Successful TV Interviews

1. Appearing in other types of media is the best... Read More

10 Secrets to Get Your Press Release Noticed

It's difficult enough running the day-to-day aspects of a business,... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

PR: How Sweet It Is!

The public relations goal and strategy make sense; the message... Read More

Killer Press Kits - Press Kits That Demand Attention

So, you've had your book published or you've gone the... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

6 Steps to Using Trade Magazines To Reach Customers

When developing a publicity campaign for their business many owners... Read More

How to Generate Free Publicity for Your Product, Service, or Cause

One of the most misunderstood and most underutilized promotional tools... Read More

Publicity - The Right Media Person to Call for Free Publicity

You won't accomplish much if you call the gas company... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

GETTING YOUR MESSAGE ACROSS

You have a story to tell. Your company has developed... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

The Ultimate PR Scam

It happens to business, non-profit and association managers when their... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

What I Do

I believe this about public relations.People act on their own... Read More

PR: Am I Getting a Good Deal?

You are getting a good deal when you accept the... Read More

Making Your Own News

Getting a press release published in a newspaper or magazines... Read More

How Public Relations Changes Minds

Public relations changes minds in the process of delivering what... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More