35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Three months ago, Cody Wabiszewski traded in his desk job in Butler, Pennsylvania for a boat in Marathon, Florida.
The solar system just got a bit stranger. As astronomers continue their ongoing quest to find the elusive Planet Nine, a team found a space rock that lends credence to the idea that a huge super-Earth planet really exists in the outer reaches of our solar system.
China just launched a spacecraft that will help pave the way for a historic mission to the moon's far side later this year.
Scientists are set to take a fresh approach in the hunt for the fabled Loch Ness Monster.
SpaceX CEO Elon Musk has a vision: He wants to get humans to Mars as soon as possible. He already wowed the world this year, when the Falcon Heavy launched and flung a Tesla car toward the asteroid belt. And this heavy-lift rocket will be dwarfed by the boosters Musk plans for Mars exploration, which he says will carry colonists in fleets of ships to the Red Planet.
Kilauea volcano is spewing lava and belching hazardous gases on Hawaii's Big Island, forcing more than 1,700 people to evacuate their homes.
With an experiment launching to the International Space Station Monday (May 21), scientists will be able to create a temperature that's 10 billion times colder than the vacuum of space to focus in on atoms' weird quantum behavior.
A team of French researchers who recently examined Adolf Hitler's remains say that the leader of the Nazi party definitely died in Berlin.
A new type of flying robot is so tiny and lightweight — it weighs about as much as a toothpick — it can perch on your finger. The little flitter is also capable of untethered flight and is powered by lasers.
The headquarters flag used by George Washington during the Revolutionary War will go on display in Philadelphia next month, marking its first public appearance in the city since the war itself.
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