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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Last week, marine experts at Seaside Aquarium fielded a call about a bizarre sea creature found buried in the sand at a beach in Long Beach, Washington.

Two Bronze Age women — one likely a teenage priestess — probably didn't travel far and wide across Europe, as previous research suggested, but instead were real homebodies who likely never left what is now modern-day Denmark, a new study finds.

It's the moment warm weather fans have been waiting for: the first day of spring has officially arrived in the Northern Hemisphere.

Dinosaurs and alligators may both be reptiles, but the similarities were thought to be few and far between. Dinosaurs are commonly thought to have been warm-blooded, while alligators are cold-blooded, meaning they can not regulate their own body temperatures. Now, a new study suggests that both dinosaurs and animals have more in common than previously thought – their ability to hear.

Rep. Alexandria Ocasio-Cortez, while selling her "Green New Deal", said that the world will end in 12 years if nothing is done to address climate change.

Formula One champion Lewis Hamilton repeated a long-held conspiracy theory during a visit to NASA's Johnson Space Center in Houston last week.

For some creatures, the magnetic field that hugs our planet serves as a compass for navigation or orientation.

An astronomer at Columbia University has a new guess about how hypothetical alien civilizations might be invisibly navigating our galaxy: Firing lasers at binary black holes (twin black holes that orbit each other).

Skygazers are set for a treat this week when the third and final supermoon of the year occurs.

Four human herpes viruses have been found to reactivate in astronauts on Space Shuttle and International Space Station missions, according to new research by NASA.

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