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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Microsoft on Wednesday lodged a formal complaint with the European Union's competition regulator against Motorola Mobility and its soon-to-be owner Google, saying Motorola's aggressive enforcement of patent rights against rivals breaks competition rules.

Make less of a splash in the pool. Get the most out of your swimming workouts with the help of some high tech equipment. Whether you are training for a triathlon, swimming to stay in shape, or using the pool to rehab, analysis of your stroke with the help of the CoachCam underwater video system can improve your technique.

A pair of futuristic Google spectacles that stream your smartphone from your pocket directly to your eyes will go on sale by year’s end, according to reports from the New York Times.

A newly released amateur video depicts the tragic explosion of the space shuttle Challenger -- the Jan. 28, 1986 explosion that took the lives of seven crew members and shook America's confidence in spaceflight.

Comcast is taking aim at Netflix, unveiling its own streaming video service that will give existing Comcast video customers a similar selection of old TV shows and movies over the web.

From the terrifying coconut crab to the shocking giant isopod to the merely ugly (like Miss Ellie), nature's creatures aren't all beauties. Here are the animals you'll wish you hadn't seen.

Newly legless amphibians live out their lives in underground burrows, tending their slimy pink young, which emerge from their eggs as miniature adults.

About 300 million years ago, volcanic ash buried a tropical forest located in what is now Inner Mongolia, much like it did the ancient Roman city of Pompeii.

The world's oldest elephant tracks have now been revealed, 7-million-year-old footprints in the Arabian Desert, researchers say.

The surface of Mars appears to have been shaken by quakes relatively recently, hinting at the existence of active volcanoes and perhaps reservoirs of liquid water on the Red Planet, a new study suggests.

The founder of the file-sharing website Megaupload was granted bail and released on Wednesday after a New Zealand judge determined that authorities have seized any funds he might have used to flee the country.

The Task Force on Scientific Ethics for the well-respected American Geophysical Union quietly expunged the name of committee chairman Peter H. Gleick from its website -- following the clearly unethical admission that Gleick used a false identity to obtain confidential documents from conservative thinktank The Heartland Institute.

Research In Motion released a free upgraded operating system for its struggling Playbook computer tablet on Tuesday, almost a year later than it first said it would.

NASA’s Hubble Space Telescope has confirmed the existence of a completely new type of planet -- a strange water world unlike any other planet in the solar system.

Prominent climate scientist Peter H. Gleick relied on deceit and subterfuge to solicit a cache of sensitive internal documents from conservative think tank The Heartland Institute before leaking them to the press -- a fresh scandal that further darkens an already ugly debate on planetary climate change.

Everything is supposed to be better online. But would you trust someone online with your eyesight?

The director of the National Security Agency warned that the hacking group Anonymous could have the ability within the next year or two to bring about a limited power outage in the US through a cyber attack.

Got gizmos? For those who love gadgets as much as we do, we've compiled this collection of the must-have gadgets of the week. From Frisbees to fridges, smartphones to headphones, here's the best of the best. And for tons of great gear, check out Uncrate.com.

Sharks have a reputation for being ruthless, solitary predators, but evidence is mounting that certain species enjoy complex social lives that include longstanding relationships and teamwork.

The moon's crust was apparently active far more recently than previously believed, scientists say -- new findings that raise questions about how the moon formed and evolved.

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