35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

A zoo in Florida took in dozens of sea turtles after Tropical Storm Isaias brushed Florida's coastline over the weekend, but said many of them didn’t need to be rescued in the first place.
NASA’s Curiosity Mars rover celebrated 8 years on the Red Planet Wednesday.
The devastating explosion in Beirut that killed at least 100 people and wounded thousands hit the Lebanese capital with the force of a 3.5-magnitude earthquake.
After nine long years, a photographer was able to capture the footage of a lifetime, getting the elusive orca whale on camera.
As the Perseverance rover heads to Mars to look for signs of ancient life, a new study suggests the Red Planet could have been "covered in ice sheets" and not a valley of rivers as previously thought.
Just a few months after a group of researchers trumpeted their discovery of the world's tiniest dinosaur, the same researchers have retracted their findings, noting it was likely a lizard instead.
NASA’s CloudSat satellite passed directly over Tropical Storm Isaias as it was strengthening back into a hurricane on Monday.
Russian state atomic energy corporation Rosatom is planning to remove the most dangerous radioactive items from the country’s Arctic seafloor.
As tropical storm Isaias makes its way up the eastern seaboard, workers in Brooklyn have been installing flood barriers to protect a historic waterfront building.
A beach on Cape Cod in Massachusetts was closed to swimmers over the weekend after two great white sharks were spotted near the shore. 
Showing 1 - 10 of 556 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56
Next »

How to Get PR

There is a process for successfully getting publicity about your... Read More

Dont Do This to Your News Release!

Hundreds of thousands of News Releases are sent out all... Read More

Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More

PR: Room at the Bottom?

When special events and communications tactics rule the PR roost... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More

Building Community Support for Project Permitting, Construction, and Marketing

Redevelopment is replacing new construction throughout the Greater Boston area,... Read More

The Press Pack Is Chasing You - Give Them Room

There's good news for public relations execs, marketing professionals and... Read More

Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?

Did you Know That Even TV Remote Control Units... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

Public Relations Strategies: Announcing News on a Press Tour

Gaining news coverage on a successful press tour requires planning,... Read More

Writing a Press Release: The Design Basics

Big corporations like General Motors and Coca-Cola spend thousands of... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

Why PR Packs a Punch

Done right, it delivers the key, target audience behaviors you... Read More

Publicity - Tips on Dealing With the Media

You thought of it, you researched it, you wrote it.... Read More

Financial Planners, Make Sure Reporters Comprehend Your Topic

Don't assume that a reporter understands financial planning. If anything,... Read More

Five Publicity Buckets For Marketing-Minded Financial Planners

Maybe you've seen another financial planner on TV, and thought,... Read More

CD ROM Business Cards

Created properly, an extremely effective marketing tool.It's a great concept,... Read More

Dealing With Reporters in Your Small Business

It behooves you to know and remember the names of... Read More

A Sensible Way to Use PR

The most sensible way for business, non-profit or association managers... Read More

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the... Read More

Writing a Press Release: The Medias Dirty Secret

There's a dirty little secret about press releases that the... Read More

What You Dont Know About PR Can Hurt You

And hurt bad if you are a business, non-profit or... Read More

Dont Use PR

?lose the confidence of your key target audiences? discourage them... Read More