35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

A New Mexico artist collective is taking responsibility for the stainless steel monoliths mysteriously cropping up around the world. 
Two classified reports from the Pentagon's task force used to "detect, analyze and catalog" UFOs have been leaked, one of which includes a photo of an unidentified silver “cube-shaped” object.
After years of extensive research and not understanding why coho salmon were dying after heavy rains, scientists believe it's linked to a chemical found in automotive tires.
BEIJING (AP) — China said Thursday its latest lunar probe has finished taking samples of the moon’s surface and sealed them within the spacecraft for return to Earth, the first time such a mission has been attempted by any country in more than 40 years.
A fireball that rattled windows and was felt from southern Ontario to Virginia midday Wednesday is widely thought to be an asteroid, experts believe.
Life does not exist on Mars, but a new study suggests that if there were aliens on the Red Planet in its past, they may have lived "far below" the surface.
The space object that was captured by Earth's orbit is indeed a rocket booster from the 1960s, NASA confirmed.
The third strange monolith, possibly made of stainless steel, to appear out of nowhere all across the world was found Wednesday in California.
Scientists have discovered a new blob-like species of ctenophore, or comb jelly, off Puerto Rico.
The 12-foot-tall object, which appeared near Salt Lake City, was reportedly broken down and removed on Friday by four men, according to Colorado photographer Ross Bernards.
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HELP: I Need a Press Kit!

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Just about anyone who has been in the public eye... Read More

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You bet!Especially for business, non-profit and association managers who REALLY... Read More

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What makes a good media release and how do you... Read More

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Publicity will take your financial planning practice, your business, and... Read More

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It doesn't matter how cruel the reality programs get, there... Read More

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Maybe it played for Kevin Costner in "Field of Dreams,"... Read More

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Let's start out with a caution for business, non-profit and... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

How to Get $1000 worth of Advertising for $60

?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

Public Relations Going O.K?

Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More