35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

A so-far unseen celestial collision could be astronomers' best bet for figuring out just how quickly the universe is expanding.
Scientists have finally unlocked the secrets of a mysterious 2,000-year-old papyrus document.
Prestige Oysters, one of the nation’s leading oyster distributors, is planting 10,000 tons of limestone off the coast of Galveston County. The latest endeavor is the first new reef on a private lease in the area in about 40 years. Last year, Hurricane Harvey caused salinity levels to drop, leading to the widespread death of oysters in the area.
The ongoing eruption of Hawaii's Kilauea Volcano and continued lava flows into the sea has created a tiny new landmass off the Big Island, officials revealed Friday.
Photos of the critter stuck in the jar were posted on Facebook.
A silver face mask gilded with gold, a mummification workshop, mummies and sarcophagi have all been discovered at a tomb complex in Saqqara, Egypt, an Egyptian-German team announced this morning (July 14).
Our solar system is in constant motion, with all eight planets — and dwarf planet Pluto — orbiting the sun. Most of those planets are visible from Earth, even to the naked eye. If you track them in the sky night after night, you'll notice that their position changes slightly; as they orbit the sun, they appear to move from west to east against a fixed backdrop of distant stars.
Berlin’s ruins still smoldered as three Soviet military intelligence officers questioned a tall, lithe blonde in 1945. A Red Army lieutenant, the group’s translator, opened the burgundy satin cover of a cheap jewelry box and showed her its contents.
Stargazers were met with a glittering spectacle across the United States Sunday night.
After NASA's Mercury Surface, Space Environment and Geochemistry Ranging (MESSENGER) mission ended in 2015, the crust of the solar system's innermost planet was thought to be roughly 22 miles (35 kilometers) thick. However, one scientist now disagrees.
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