35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

If a drone is flying on your private property and recording you without your consent, call the police. It’s a violation of your privacy.
A new device developed at the University of Florida provides protection from mosquitoes for members of the U.S. military, requiring no heat, electricity or skin contact.
Kurt "The CyberGuy" Knutsson provides his five best home-delivery grocery apps to make shopping easier, and hopefully save money. Some apps offer different features.
A digital photo frame lets you share your most coveted moments with loved ones, and would be a memorable gift for Valentine's Day. Here are the best frames.
Everyone should be safe no matter where they go. Kurt "CyberGuy" Knutsson lists some of the best tech for your personal protection whether you're out or at home.
Amazon has bumped up its prices for members using its Amazon Fresh grocery service, tacking an additional fee onto the existing membership fee. Here's why.
An American Airlines passenger said Monday that his wallet was still missing following an attempt to track it using an Apple AirTag device. The AirTag had flown to 35 cities.
Toilet paper can be very costly nowadays. Kurt "CyberGuy" Knutsson shows you how you could save money at the store by purchasing a high-tech toilet instead.
Kurt "The CyberGuy" Knutsson has the answers you need in order to speed up your internet connection and make sure your WiFi network is secure. Follow these tips.
Three activity-tracking apps on your Android could be scamming you by promising money through advertisements but never paying you. Kurt "CyberGuy" Knutsson explains.
San Francisco authorities wrote earlier this month to the California Public Utilities Commission asking to slow the expansion of Cruise and Waymo robotaxi services.
iPhone and Android users can customize their keyboards in their settings in order to create the unique texting experience that they want to curate. Here's how.
Staying warm in cold weather is as easy as the switch of a button. Kurt "CyberGuy" Knutsson shows you the best wearable tech to keep you warm throughout winter.
Kurt "CyberGuy" Knutsson outlines his top do's and don'ts of using your phone when charging so you can preserve as much battery on your smartphone as possible.
The orange and green dots you see at the top of your iPhone screen are enhanced security precautions as a result of the new security update for IOS 14 or better.
Kurt "The CyberGuy" Knutsson shows you how to delete embarrassing autofill entries across multiple devices and operating systems to secure your privacy.
Flying can be stressful, but Kurt "The CyberGuy" Knutsson's helpful tips to finding the best seat on your flight can help ease some of your air travel worries.
Scammers are always out looking for their next victims. Kurt "CyberGuy" Knutsson helps you to watch out for Medicare scammers looking to steal your money from you.
Different people need different types of coffee makers. Kurt "CyberGuy" Knutsson lists the top 10 coffee makers with various features to fit your coffee needs.
Kurt "CyberGuy" Knutsson shows which iPhones are in the Apple battery price hike starting March 1 and how you can find out whether your phone needs a new battery.
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The Press Release is Dead (Now Will Somebody Please Tell the Clients?)

In competing for a piece of business not too long... Read More

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6 Essentials for Doing Your Own PR: Guest Author

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