35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

More than 1,000 birds died at a lake in Southern California earlier this month, state wildlife officials announced Tuesday.
Newly declassified documents from the Pentagon reveal the Department of Defense funded projects that investigated UFOs, wormholes, alternate dimensions and a host of other subjects that are often the topics of conspiracy theorists.
CAIRO (AP) — Egypt says archaeologists have uncovered ancient tombs dating back to the Second Intermediate Period, 1782-1570 B.C., in the Nile Delta.
After a decade, the restoration of the tomb of King Tutankhamun in Egypt has finally been restored, a project described as a "must-see" attraction.
Archaeologists have discovered a rare death mask on a beach in Florida, a sign that more treasures may be nearby.
Over the past two weeks, numerous media reports have claimed that a team led by archaeologist Zahi Hawass is on the verge of discovering the tomb of Mark Antony and Cleopatra VII at a site in Egypt called "Taposiris Magna."
Archaeologists in Scotland have revealed that a stone circle thought to be thousands of years old is actually a modern replica.
High levels of cocaine are causing some eels in London's famous River Thames to be "hyperactive," new research by King's College London shows.
The tiny, immortal hydra is a freshwater animal that can regenerate an entirely new animal from just the tiniest sliver of its body.
A man was getting ready to do his "business" on Saturday morning when he was startled by a large carpet python peaking its head out of the toilet.
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Doubt PRs Clout? Dont!

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Nows The Time To Get Christmas Media Coverage

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I don't know about you but I get really frustrated... Read More

PR: Behavior Modification Specialist

While awaiting economic recovery, business needs to attract the attention... Read More

R.O.I. -- O.K., Heres The Deal!

You can SO measure return-on-investment for a public relations program!Try... Read More

PR Failure Defined

I define public relations failure this way:key audience perceptions are... Read More

Press Releases: Not Dead, Just Evolved

Mark Twain once said the rumors of his death had... Read More

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Managers in the non-profit, association and business worlds need to... Read More

Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter

Everyone has something that drives them up a wall. You... Read More

A PR Question For Chinese Managers

As the practice of public relations in China continues to... Read More

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media

Some financial planners think that they shouldn't share their top... Read More

HELP: I Need a Press Kit!

A press kit is an essential press relations tool. While... Read More

Make the Media Your Friend

The media (newspaper, radio, television) can be of enormous help... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

7 Simple Steps To A PR Launch

A PR product or service launching is a perfect way... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really... Read More

Press Release, An Alternative For Paid Advertisement. Step 1

What's a press release? This is generally a one page... Read More

PR? Why?

Well, for starters, because good public relations can alter individual... Read More

Mind Your Own Business!

And the best way to mind your own business is... Read More

A Blueprint for Managing your PR

OK, as a manager, your goal is to show a... Read More