Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
Have you ever noticed that when someone is interviewed on... Read More
A PR product or service launching is a perfect way... Read More
When I search Google News for "surveys," I get nearly... Read More
Because when it comes to public relations, non-believers can produce... Read More
Where is there a business, non-profit or association manager who... Read More
As the kids say, how cool is this?You're a business,... Read More
Public relations is popular because it is very cost-effective and... Read More
1) Package your story. Two critical elements will help you... Read More
Got a huge need for publicity and a tiny publicity... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
FIVE WAYS TO GET ON THE RADIOHere are five basic... Read More
Although repetition is extremely important, there are times when advertising... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
During my career as the head of media relations for... Read More
The least expensive, most effective way for you to promote... Read More
Since the major part of a small business typically comes... Read More
If you want to know the best way to approach... Read More
When a group of outsiders behaves in a way that... Read More
Simply that the behaviors of their most important outside audiences... Read More
The fast changing dynamics of the world economy is forcing... Read More
Would you like to expand the volume of your business?... Read More
The public relations bar, should such a proficiency measure ever... Read More
Yup -- it's hot and sticky and you don't feel... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
With all due respect to all those stereotypical males out... Read More
Just think about it.If I come to believe that you... Read More
Yup -- it's hot and sticky and you don't feel... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Everyone knows the value of free publicity. And given the... Read More
Done right, it delivers the key, target audience behaviors you... Read More
I got the latest issue of Internet Works in the... Read More
A common complaint you'll hear is that the media is... Read More
When properly applied by business, non-profit and association managers, public... Read More
As a business, non-profit or association manager, do you see... Read More
Everyone has an opinion on something, and you can leverage... Read More
You know, where you do something positive about the behaviors... Read More
Receiving free advertising is the dream of most business people.... Read More
In a media interview, always stick to your main points... Read More
Anything that lets managers achieve their managerial objectives is a... Read More
Because it can alter individual perception and lead to changed... Read More
Sorry about my otaku with this issue (otaku = more... Read More
Do you want to be quoted by the national press... Read More
?makes the rules, of course.But when the gold takes the... Read More
Always ask, "Is now a good time?"Deadlines in journalism are... Read More
Decide once and for all to do something about those... Read More
Yes, and that pressure often comes from a CEO who... Read More
Commit this to memory, please: To get in the media,... Read More
Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More
Being invited to appear on radio and television used to... Read More
Do it by restructuring your business, non-profit or association public... Read More
Public Relations |