Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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The next time a newspaper photographer takes your photo, remember... Read More
Publicity will take your financial planning practice, your business, and... Read More
Managers in the non-profit, association and business worlds need to... Read More
Commit this to memory, please: To get in the media,... Read More
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same... Read More
Journalists are trained and often experienced at getting information out... Read More
Unlike some professionals like lawyers and doctors, financial planners aren't... Read More
I've worked in media and public relations for 20 years,... Read More
Sure, any publicity is good. But don't invest time and... Read More
Some people think that publicity is all about paparazzi snapping... Read More
Parties, videos, booklets and column plugs?Or public relations that does... Read More
Would you like to expand the volume of your business?... Read More
You thought of it, you researched it, you wrote it.... Read More
A term you'll hear in newsrooms, in editing meetings, in... Read More
If you manage a department, division or subsidiary for a... Read More
Decide once and for all to do something about those... Read More
The annual detailing of the Kentucky Derby Train is an... Read More
Personnel mentions in the newspaper and product plugs on radio... Read More
The media's role is to package and spread news, current... Read More
For many of us, the word quality is closely related... Read More
THE TWO MINUTES UNDERDOGEdward Everett was one of the most... Read More
They can when they invest in the basics. The best... Read More
There are a lot of things that make a business... Read More
News releases are not the best way to get major... Read More
Many of my clients have had the misguided perception that... Read More
The wind of changes...The digital world has changed the form... Read More
What a shame! Potentially productive public relations people resting on... Read More
A press release is often your only chance to make... Read More
Some people think that publicity is all about paparazzi snapping... Read More
When a reporter is wowed, intrigued, surprised or captivated by... Read More
Almost every day, I hear the same question, over and... Read More
Media kits include a combination of information whether created for... Read More
Public relations changes minds in the process of delivering what... Read More
News releases (also called press releases) are an important part... Read More
Here are two to-the-point questions recently posed by several association... Read More
A well structured press release in an excellent way of... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
If you're an online business using public relations (PR) to... Read More
?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
If you own a franchise and have company vehicles, be... Read More
Well, autumn is upon us and with the onset of... Read More
You may remember Forrest Gump's Vietnam pal ? the one... Read More
Your boss just stopped by your office. He tells you... Read More
Maybe you've seen another financial planner on TV, and thought,... Read More
The world has woken up to ethical issues in corporate... Read More
When most people think about marketing, they think advertising. While... Read More
You can SO measure return-on-investment for a public relations program!Try... Read More
You're a business, non-profit or association manager who needs to... Read More
You won't accomplish much if you call the gas company... Read More
In previous articles for marketing-minded financial planners, I've discussed what... Read More
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