35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

You can organize your digital image library on your PC with a number of programs and tools, including Microsoft Photos, Google Photos, ACDSee and digiKam.
Kurt "CyberGuy" Knutsson explains what a thief can do if they steal your home title and goes over what to do if you think you may be a victim.
You may not only be handing over your money when you shop online and join business loyalty programs, says tech expert.
Keeping your information safe also involves how much you share online. Kurt "CyberGuy" Knutsson shares some tips on how to keep your info private.
Hackers are sneaking in malicious ads through Bing Chat. Kurt "CyberGuy" Knutsson explains how it works and shares tips on how to keep your data secure.
Tired of a clogged inbox with unwanted emails from companies you don't recall signing up for? Unsubscribing: what's the catch.
Kurt "CyberGuy" Knutsson explains what the difference is between using cellular data or a WiFi network and shows you which is most secure.
You can keep your information off the internet with these tips on how to reduce your online presence from Google by Kurt "CyberGuy" Knutsson.
Spying can be prevent with a number of services including turning off your location, having good antivirus software, having strong passwords and using a VPN.
Want to change your Amazon Alexa's voice and give her a new name? You can, by simply following Kurt "The CyberGuy" Knutsson's instructions on how to customize your device's features.
The scale of AI's impact is moving at such a pace that experts fear it could replace humans due to its ability to handle data and repetitive tasks.
Kurt "The CyberGuy" Knutsson shares how you can keep up with any incoming mail through Informed Delivery with USPS and explains the steps to sign up.
Kurt "CyberGuy" Knutsson explains five features you may not be aware of that are offered by Amazon for customers looking to buy products online.
Many people who face the threat of getting their personal information sold on the dark web can prevent it through antivirus protection and changing passwords.
Kurt "CyberGuy" Knutsson explains Metaphysic Pro, a tool that allows content creators to create an AI likeness and register it with the U.S. Copyright Office.
A new AI-powered massage robot named "Phill" is making waves in the world of wellness due its ability to cater to and learn your massage preferences.
Stay up to date on the latest AI technology advancements and learn about the challenges and opportunities AI presents now and for the future.
North Carolina Highway Patrol is utilizing artificial intelligence devices by Acusensus to combat distracted driving and issue citations to drivers breaking the law.
Kurt "CyberGuy" Knutsson shows you five features you may not be aware that your phone has to make your life easier for both iPhone and Android users.
OpenAI's ChatGPT is rolling out a voice conversation feature for the app's Plus paying customers that will answer questions asked by users.
Kurt "CyberGuy" Knutsson explains how to stay safe and keep your information secure in case you accidentally open up and replied to a spam email.
Kurt "CyberGuy" Knutsson shows your how to enjoy watching television shows and movies by connecting your wireless headphones to your TV.
Kurt "CyberGuy" Knutsson helps you to keep track of those important texts that you may want to keep track of for both iPhone and Android users.
As technology advances cybercrimes grow more worrisome, tech expert Kim Komando shares important tips to protect your devices from hackers.
Google has announced their new generative AI tool for Google Workspace. Kurt "CyberGuy" Knutsson explains the new features and how to boost your productivity.
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