35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Here are some expert technology tips for Google users. They are simple steps to insure your Google account and your important documents are safe from hackers on the internet.
We all want to save on gas as prices spike, so whether you use Apple Maps or Google Maps, save money with these tips to find the best prices.
Kim Komando shares tips on how to save money when booking a hotel while travelling, including using incognito mode to avoid tracking and get the best deals.
Artificial intelligence is being used to aid in securing sites such as arenas, churches and schools by scanning for weapons, knives and other dangerous items
Chinese officials had access to Americans' data on the Chinese-owned TikTok app for at least months between September 2021 and January 2022, according to leaked audio.
Google is not always a beloved company but one that can be involved in almost every facet of your life. There's one function that has gone under the radar.
Cameras can hide in vents, lamps, power outlets, and unsassuming objects like humidifiers and TV remotes. Here's how to spot them at your next vacation rental.
It’s been an up and down year for bitcoin and other online currencies, with prices and values fluctuating wildly. And the instability is creating the perfect breeding ground for cyber-criminals targeting individuals and large corporations.
Apple AirTags are supposed to help people track their personal items but investigators say that the product is being used for stalking and other crimes.
Coming in the size of a button, and with the ability to track anyone, Apple's AirTag is turning out to be a boon for stalkers, burglars, and other criminals
One way technology makes life easier is digitally signing documents. Here's how to make your digital signature look as personal and professional as ink.
Every week a new scam enters the digital sphere and you often won't realize it until it's too late. Follow these tricks and tips to learn how to protect yourself.
Kim Komando recommends one smart trick for every homeowner: Set up an email address just for your home.
Five ways Amazon Alexa and Echo can enhance your life, like getting alerts if glass breaks or making sure your doors are locked.
Let's look at some smart, useful resources every website owner should use.
Ever wonder about how much Google knows about you? More than you think, but you can defend yourself and protect your privacy with these simple tips.
If you’re heading off for a long trip, spending time in a seasonal home, or otherwise away, here’s a smart way to save money: Pause your cable and internet.
Here’s how to wipe all that personal info from your lost cellphone from anywhere.
If you use Google’s Docs, Sheets, and Calendar, here’s a smart, quick way to create new files and events without clicking through menus.
Here are five mistakes you might be making that will cost you.
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