Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
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Just because a publication is small doesn't mean that getting... Read More
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?2004 Jeffrey DobkinSixty dollars doesn't go a long way in... Read More
News releases (also called press releases) are an important part... Read More
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NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Could be, when unit managers in businesses, non-profits and associations... Read More
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Tracking your correspondence with reporters, via phone or email, is... Read More
I believe this about public relations.People act on their own... Read More
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What may be the more appropriate question is: What makes... Read More
If you're like most of my clients, you're probably interested... Read More
Lights...camera...ACTION.That's what often happens when people think of using media... Read More
As a business, non-profit and association manager, how satisfied are... Read More
You thought of it, you researched it, you wrote it.... Read More
Yup -- it's hot and sticky and you don't feel... Read More
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Because good public relations can alter individual perception and lead... Read More
A Press Release is a captive story that can be... Read More
Some people think that publicity is all about paparazzi snapping... Read More
Getting a press release published in a newspaper or magazines... Read More
The Public Relations (PR) industry is responsible for creating and... Read More
Many of our clients are in service businesses, such as... Read More
Everyone is talking about the Ps of successful marketing, so... Read More
From time to time, people ask me how public relations... Read More
Recently someone asked me why so many restaurants go out... Read More
A press kit is an essential press relations tool. While... Read More
"We are in the communications business, the business of conveying... Read More
Is your business looking for new and creative ways to... Read More
That's like asking if advertising is all about type faces... Read More
Demand that it pull its own weight in your boat... Read More
For those business, non-profit and association managers committed to PR... Read More
The Acai Berry is starting to gain world wide recognition... Read More
Prior to launching a new public relations campaign, evaluate the... Read More
Created properly, an extremely effective marketing tool.It's a great concept,... Read More
What's a press release? This is generally a one page... Read More
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