Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More
A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More
If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More
It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More
In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More
To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More
Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More
|
|||||
|
|
|
For discerning business, non-profit and association managers, PR success is... Read More
Think of a triangle. On the left, imagine the story... Read More
It doesn't matter how cruel the reality programs get, there... Read More
When I search Google News for "surveys," I get nearly... Read More
Sure, any publicity is good. But don't invest time and... Read More
No comment. These are probably the two most damaging words... Read More
Public relations is the art, as one of my colleagues... Read More
?lose the confidence of your key target audiences? discourage them... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
In last year's animated film Shrek II, a giant gingerbread... Read More
Public relations is all about credibility and trustworthiness. If you... Read More
A well structured press release in an excellent way of... Read More
You are a senior business, non-profit or association manager. So,... Read More
Yes?Good!Still, as a business, non-profit or association manager, if you're... Read More
Done right, it delivers the key, target audience behaviors you... Read More
You thought of it, you researched it, you wrote it.... Read More
Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More
Public relations is popular because it is very cost-effective and... Read More
Think carefully! You're a department, division or subsidiary manager for... Read More
The real public relations geniuses might be managers. You know,... Read More
Taking your ad and turning it into paragraph-style prose is... Read More
The name of the game is doing our part to... Read More
One big mistake that many marketing-minded financial planners make when... Read More
Publicity is an important and often overlooked tool of creative... Read More
Being part of a trade show gives small business a... Read More
HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay... Read More
School BusesWhen approaching a school bus: Slow down; If the... Read More
This guide to "SEOing" your PR efforts can help you... Read More
Many of our clients are in service businesses, such as... Read More
Just like a financial planning client fears not having enough... Read More
Journalists are trained and often experienced at getting information out... Read More
Media relations is a great profession.On good days, I earn... Read More
Mark Twain once said the rumors of his death had... Read More
A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More
Demand that it pull its own weight in your boat... Read More
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the... Read More
Business, non-profit or association managers hurt their own public relations... Read More
Quite a bit, actually. Public relations helps business, non- profit... Read More
Just happens to be public relations activity that alters individual... Read More
More than half of America skips the Super Bowl, the... Read More
How cool is this? You're a business, non-profit or association... Read More
When do you use the newspaper for publishing announcements for... Read More
Yes, you can call a reporter.I've said it before, in... Read More
China's media is booming creating opportunities for marketing-savvy businesses. But... Read More
Trade publications present an excellent opportunity for organisations to gain... Read More
Everyone knows the value of free publicity. And given the... Read More
You can have dozens of marvelous ideas to get free... Read More
Once upon a time, there was a young, stressed out... Read More
The least expensive, most effective way for you to promote... Read More
For business, non-profit or association managers like yourself, survival pretty... Read More
Public Relations |